As a digital marketer, you're likely familiar with the undeniable power of the Google search console and search engine marketing aka SEO. If you're not quite there yet, you can check out YDA Search Engine Optimization to get to grips with the benefits and...
"Growth marketing" is a term that gets thrown around a lot in the digital world. But while it's used as a catch-all statement for marketing and even advertising strategies, the true definition is quite specific. Essentially, it's the process of experimenting with your...
It's no secret that marketing and sales teams can benefit from enhancing their lead-scoring models. And these benefits go far beyond RevOps, right into direct company revenue when done right. Change the way you operate, get deeper insights and more qualified leads,...
Everyone from paid strategists to marketers, SEOs, and business developers rely on the ability to analyze data and measure website traffic for a bigger impact. Tracking performance and identifying areas for improvement over the conversion life-cycle, help pros gain...
As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving this is to reach potentials in your neighborhood, especially if you have a brick and mortar...
Did you know that livestream shopping is all the rage among retailers, brands, and digital platforms worldwide? By combining social media, live entertainment, and instant purchasing you can shake up your live commerce strategy and get greater audience participation on...
If you'd asked us 15 years ago, we would have agreed that programmatic advertising would help businesses stand out in the online space. Even then we knew, it could help you get smarter with your targeting and reduce admin spend during the selling process. But it was...
Ever wondered why the phrase a "single source of truth" gets so much airtime? From conference calls to meeting halls, it seems to be all executives and upper management can talk about. The fact is, creating a centralised hub can help you gain visibility into the inner...
Spice up your Meta Ads Campaign Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer behaviour, advertisers on social networking can reach large audiences with relatively small...
