Blog

Here’s more information about what we’ve been up to, including news and articles from YDA staff members. You can expect plenty of updates on all things digital marketing.
Level up your B2B multitouch attribution models

Level up your B2B multitouch attribution models

Ever wondered why the phrase a "single source of truth" gets so much airtime? From conference calls to meeting halls, it seems to be all executives and upper management can talk about. The fact is, creating a centralised hub can help you gain visibility into the inner...

Meta Advertising Tips for Beginners

Meta Advertising Tips for Beginners

Spice up your Meta Ads Campaign   Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer behaviour, advertisers on social networking can reach large audiences with relatively small...

NFTs & Copyright: What Exactly Do You Own?

NFTs & Copyright: What Exactly Do You Own?

NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a unique digital asset, like a piece of art, and then you tokenize it to prove your ownership of...

Reaching Gen Z: How not to get left behind.

Reaching Gen Z: How not to get left behind.

Gen Z, the market that everybody's talking about. Why? Because their spending power is on the up - at a staggering $360 billion in disposable income according a Boomberg report. So the answer is simple right? Tap into their wants and needs and start funnelling them...

Get set for TikTok Success!

Get set for TikTok Success!

It's no secret to marketers that the TikTok app has exploded over the last few years. It's become to the go-to for Gen-Zs who love dancing, music, learning new skills and tapping into like-minded communities and global trends. Data shows that Millennials are not...

A Cheat Sheet to Brand Building in the Metaverse

A Cheat Sheet to Brand Building in the Metaverse

The Metaverse presents a unique opportunity to forward-thinking businesses that aren’t afraid to take risks. And, it’s wide open for brands to explore and experiment with. This new avenue for growth can help you level up your marketing to align with the next web and...

Swedish SEO Agency Gets Supercharged Content Results

Swedish SEO Agency Gets Supercharged Content Results

Why on earth would one agency approach another agency for help? “We love what we do,” says Robert Nyberg, Co-Funder of New Customers, “and our customers love the results we bring them. But demand for good SEO content creation and optimization is so vast, we just were...

5 Key Steps for B2B Lead Nurturing

5 Key Steps for B2B Lead Nurturing

That’s a pretty low number! This is where lead nurturing comes into play, and conversion rates can be expected to plummet if not done correctly. Don’t worry – we’ve got the answer to setting up the best digital marketing lead nurturing campaign to get you quality...

Tips for Beginners: How to use Facebook Ads

Tips for Beginners: How to use Facebook Ads

With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be sure you’re making the most of your precious budget if you’re new to Facebook advertising? Here are some Facebook ads tips to get you started and help...

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