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Want to know how to increase that pesky conversion rate? Or what’s hot in the advertising and tech world? Stay up to date with the latest insights and advancements in digital marketing.










B2B Digital Marketing

Conversion Rate Optimization: Transforming Visitors into Customers

by | Nov 4, 2023 | b2b digital marketing | 0 Comments

Conversion Rate Optimization, or CRO, involves turning your website into a finely tuned sales machine with careful optimization tactics. It's the science of making sure...

Demystifying Predictive AI

by | Oct 24, 2023 | b2b digital marketing | 0 Comments

Being successful in business is about getting ahead of the curve. Cracking your knuckles, doing the research, and getting down to work making educated guesses about the...

Set your B2B Lead Scoring System in Place!

by | Aug 8, 2023 | b2b digital marketing | 0 Comments

It's no secret that marketing and sales teams can benefit from enhancing their lead-scoring models. And these benefits go far beyond RevOps, right into direct company...

A How to Guide: B2B Programmatic Advertising

by | May 11, 2023 | b2b digital marketing | 0 Comments

If you'd asked us 15 years ago, we would have agreed that programmatic advertising would help businesses stand out in the online space. Even then we knew, it could help...

B2B Marketing Attribution Modeling Guide

by | May 2, 2023 | b2b digital marketing | 0 Comments

Ever wondered why the phrase a "single source of truth" gets so much airtime? From conference calls to meeting halls, it seems to be all executives and upper management...

5 Step Guide – B2B Lead Nurturing Strategies

by | Apr 22, 2022 | b2b digital marketing | 0 Comments

"That’s a pretty low number!" This is where B2B lead nurturing comes into play, and conversion rates can be expected to plummet if not done correctly. Don’t worry –...

Improve Your Google Ads Campaign – 9 B2B Tips to Follow

by | Mar 4, 2022 | b2b digital marketing | 0 Comments

Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and services, B2B customers –...

content marketing

Improve Your Content Marketing Strategy With Stories That Matter!

by | Oct 19, 2023 | content marketing | 0 Comments

Your target audience sees so much content in a day, from ads and advertorials to social media posts, paid ads, and results on search engines. It’s fair to say, they’re...

data analytics

GA4 vs Universal Analytics – Here is What You Need to Know!

by | Jun 12, 2023 | data analytics | 0 Comments

Everyone from paid strategists to marketers, SEOs, and business developers rely on the ability to analyze data and measure website traffic for a bigger impact. Tracking...

ecommerce marketing

Live Commerce Shopping – The Marketer’s Quick Guide

by | Jun 12, 2023 | ecommerce marketing | 0 Comments

Consumers are hungrier than ever for engaging online shopping experiences that meet almost instant demand. They want targeted products they love and a way to get...

Uplift Your Marketing Strategy: Livestream Shopping

by | May 20, 2023 | ecommerce marketing | 0 Comments

Did you know that livestream shopping is all the rage among retailers, brands, and digital platforms worldwide? By combining social media, live entertainment, and...

growth marketing

Growth Marketing: Expand Your Business Using the Right Channels!

by | Aug 16, 2023 | growth marketing | 0 Comments

"Growth marketing" is a term that gets thrown around a lot in digital marketing. But while it's used as a catch-all statement for marketing and even advertising...

seo

Mastering Search Engine Optimization (SEO) for Your Brand

by | Sep 18, 2023 | seo | 0 Comments

As a digital marketer, you're likely familiar with the undeniable power of the Google search console and search engine marketing aka SEO. If you're not quite there yet,...

Swedish SEO Agency uplift the SEO Content Results

by | Sep 16, 2022 | seo | 0 Comments

Why on earth would one agency approach another agency for help? “We love what we do,” says Robert Nyberg, Co-Funder of New Customers, “and our customers love the...

social media marketing

Social Media Marketing: The Art of Digital Engagement

by | Oct 9, 2023 | social media marketing | 0 Comments

In the world of social media marketing, social media platforms get a lot of buzz. Why? Because they connect us to our consumers in a more intimate and meaningful way...

Meta Advertising: A Step-by-Step Guide for Beginners

by | Apr 13, 2023 | social media marketing | 0 Comments

Spice up your Meta Ads Campaign Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer...

Tik Tok for Business – Push Your Brand on Social Media!

by | Mar 9, 2023 | social media marketing | 0 Comments

It's no secret to marketers that the TikTok app has exploded over the last few years. It's become to the go-to for Gen-Zs who love dancing, music, learning new skills...

B2B Metaverse: How to Grow Your Brand!

by | Feb 23, 2023 | social media marketing | 0 Comments

The Metaverse presents a unique opportunity to forward-thinking businesses that aren’t afraid to take risks. And, it’s wide open for brands to explore and experiment...

How to Start Facebook Ads for your Business?

by | Apr 21, 2022 | social media marketing | 0 Comments

With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be sure you’re making the most of your precious budget...

5 Outstanding Ways to use the Facebook Ad Library

by | Apr 19, 2022 | social media marketing | 0 Comments

Are you making the best possible use of the Facebook Ad Library to maximize your social media marketing campaign performance? Here are some tips to help your own ads...

target marketing

Marketing to Gen X: Finding the Lost Generation

by | Nov 10, 2023 | target marketing | 0 Comments

While boomers and Gen Z are clashing on social media and Gen Y are doing their best to rid themselves of their ‘snowflake’ label, Gen X are quietly in the background,...

9 Local Digital Marketing Strategies That Work!

by | Jun 1, 2023 | target marketing | 0 Comments

As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving...

Targeting Gen Z: Set up Your Strategy right!

by | Mar 15, 2023 | target marketing | 0 Comments

Gen Z, the market that everybody's talking about. Why? Because their spending power is on the up - at a staggering $360 billion in disposable income according a...

digital marketing trends

NFTs & Copyright: What Exactly Do You Own?

by | Mar 31, 2023 | digital marketing trends | 0 Comments

NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You...

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