education
digital marketing services
Higher education – digital marketing by numbers
Did you know PPC (paid advertising) campaigns in education have an average click-through rate of 8.5% and a conversion rate of about 7%? You can increase this with professional advertising services.
At the same time, our PPC team can help you lower advertising costs with targeting, testing and conversion rate optimization.
60% of student traffic online is on mobile which is why we’ll help you ensure everything you publish is optimized for mobile.
80% of educational institutions use social proof in the form of videos and testimonials. We can help you share these stories.
Your education marketing agency – Why work with YDA?
Student recruitment marketing requires industry knowledge, technical skill and a team that shares your goals.
- Sector-specific expertise. At YDA, we deeply understand student recruitment and the unique challenges higher education brings. From strict branding and messaging guidelines to legal considerations, we have what it takes to help you execute your campaigns.
- Full-funnel support. As your edtech marketing agency, we can help you attract prospects using SEO, as well as increasing the performance of your digital media. Plus, we can support you in keeping the students you have in the pipeline.
- A marketing partner. We’re part of your team and measure our success along with yours. We can slot in to support the functions you already have and add our unique technical skills to the execution and management of your campaigns.
And we’ve already got measurable results for educational companies like Lanterna, as you can see in this case study.
Get smart about attracting new students, with YDA
Are you looking for a team to slot smoothly into your existing work processes, with the knowledge and skill to help you find next year’s minds to mould? Speak to us about how we can help you get ahead of the competitors with smart strategic marketing services that can help you find next year’s star class.
proven
results*
At Your Digital Assembly, we deliver measurable improvements across digital platforms and marketing funnels. Whether you’re in B2B, B2C, or B2B2C, our tailored services drive immediate results and long-term growth, individually or in synergy to meet your business goals.
Partnership
Ramping up organic traffic for Lanterna Education
Lanterna Education is an online tutoring and study platform for IB students with exceptional tutors that want to help students unleash their full potential. With a deep understanding of the challenges in learner programmes, a proven methodology, and thousands of happy students, Lanterna was well primed to grow. However, they needed a hand gaining visibility online.
In 2020, the team signed on for YDA’s full suite of search engine optimization services in the hopes that it would be a lasting partnership that could supercharge Lanterna’s growth. YDA’s team of SEO experts had the pleasure of working alongside Lanterna to increase their market share in the online education industry.
The teams would work together to employ strategies from a range of different digital disciplines and help the right students find the right ways to learn and grow.
38%
year-on-year increase in keyword visibility in the target market
Challenge
One of Lanterna Education’s key goals was to ramp up organic traffic to the Lanterna website. But the challenging part was a decrease in search demand for tutor-related topics when compared to the previous year. Was interest in these services dropping and did potential customers see the value in learning support when the world was experiencing a global pandemic?
Search demand for Lanterna and tutoring-related searches sharply declined, due to the Covid-induced global economic downturn. This meant we had the challenging task of increasing the number of users visiting the Lanterna website through organic search, even though there were fewer people searching for brand and non-branded keywords.
To do this, we would need to increase both branded and non-branded visibility and organic sessions by creating a better understanding of the site by search engines, mainly Google.
54%
year-on-year increase in average session duration
Approach
The approach was to make sure Google could “see” and index the site better and to give it the credibility it needed to shine. This would increase the website’s visibility in the search results for both branded and non-branded searches, helping the right customers find it, despite how competitive the market was. The following summarises the main actions taken to increase Google’s understanding of the site, increase organic traffic and get more eyes on the offering:
- Unique page titles and descriptions for all pages targeting search terms. Content is key whether it’s on-page, in search results and even sometimes behind the scenes. By refreshing the meta-data we could make the site more enticing to readers and gain extra clout from Google.
- Strategic link building targeting highly competitive search terms. By reviewing the existing links and executing a clear strategy to connect content and highlight key topics, Lanterna could strengthen performance of specific keywords on the site.
- Use of local SEO (location-specific link building) to create a better understanding of the global service. Localising SEO makes it much more relevant for specific audiences and increases the likelihood of conversion in many cases.
Result
Google’s understanding of the website drastically increased. This resulted in the site seeing an increase in visibility in the search results, particularly for branded searches.
The site also saw an increase in rankings for highly competitive search terms, such as online tutoring, IB Math, international baccalaureate.
This increase in rankings resulted in the following increases in organic traffic to the site year on year:
38 % year-on-year increase in keyword visibility in the target market
54% year-on-year increase in average session duration
Overall, YDA’s work with Laterna was a resounding success and showed what a strategic SEO strategy could achieve in the face of macro-economic changes.
38%
year-on-year increase in keyword visibility in the target market
54%
year-on-year increase in average session duration
174%
flight
bookings ▲
1000+
keywords on pg.1
8140
website tickets ▲
R4.6m
ticket sales
revenue (ZAR) ▲
38%
keyword
visibility ▲
54%
average session
duration ▲
532%
Google Ads
purchases ▲
28%
cost per free
Google Ads trial ▲
here are a few of our
solutions #
Our services are designed to meet your business at its current stage and strategically support your path to growth. Each solution can be selected individually or combined to work together tactically—whether your objective is to grow traffic, increase conversions, or streamline the customer journey.
Strategic Marketing Services
A solution for businesses looking to scale with clarity. Provides strategic direction, prioritised actions, and measurable results tailored to your goals.
Search Engine Optimization
Ideal for driving consistent organic growth. Improves your search visibility, increases traffic, and helps capture demand through high-performing SEO tactics.
Paid Media Marketing
Designed to acquire customers at scale. Launches and optimises ad campaigns across platforms to drive conversions and improve ROI.
Social Media Marketing (SMM)
A solution to build stronger brand presence and community engagement. Delivers platform-specific strategies to boost visibility and interaction.
CRM Automation
For teams ready to convert leads and retain customers more effectively. Automates journeys and communications that align with customer intent.
Data Analytics
Enables data-backed decision-making. Converts performance data into actionable insights with clear, custom dashboards and reporting frameworks.
Data Tracking
Solves visibility gaps across your funnel. Ensures accurate tracking and reporting of user actions and campaign effectiveness.
Web Design & Development
Perfect for businesses needing a high-performing, conversion-optimised website. Aligns UX, design, and SEO to deliver results that matter.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.
Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
let’s
talk ;)
