Travel digital marketing services:
is your next stop
It’s a competitive industry that can be really lucrative and rewarding but it also means connecting your services and experiences with the right travellers. In a market that is as promising as it is competitive, there’s always some risk involved.
YDA can help you expand your travel brand with customer journeys that excite, on and off-screen.
Your travel marketing agency
Get ahead of the competition with experts in everything from travel-related PPC to SEO, growth marketing, content creation, site updates and social advertising. YDA is your full-service, plug-and-play marketing team that can help everyone from small-time operators to travel stallwarts to grow your brand, globally. And we can prove it.
We’ve helped renowned brands like Travelstart achieve an increase in monthly traffic, rank higher for keywords related to their services and see an almost 200% increase in their bookings in only the first 6 months.
Partnering with Your Digital Assembly has proven to be instrumental in elevating our online presence through smart SEO initiatives, and our results speak for themselves.” Mikha’il Ernest – COO, Travelstart
Stay competitive and grow with a travel marketing agency
You may have an incredible in-house team already but joining forces with YDA gives you the chance to grow rapidly, outsmart the competition and access deep technical expertise. We know travel, we understand your customers and the landscape, and can help use contextual guidelines to set up strategic advertising and content-driven campaigns for more sales. Plus, everything is measurable, which means you can see what’s working and what’s not, in the stats.
Talk to us
Get in touch so we can present you with a plan to make your brand the next stop for the right travellers.
proven
results*
At Your Digital Assembly, we deliver measurable improvements across digital platforms and marketing funnels. Whether you’re in B2B, B2C, or B2B2C, our tailored services drive immediate results and long-term growth, individually or in synergy to meet your business goals.
Partnership
Travelstart is one of Africa’s biggest and most-loved travel booking brands.
It makes travel more accessible to everyone, from business travellers to adventure-seekers.
Operating across South Africa, Nigeria, Kenya, Namibia, Botswana, and more, they provide a powerful online platform to book flights, hotels, car rentals, and vacation packages.
But even Africa’s top players faced unprecedented headwinds.
When Travelstart first partnered with YDA, the travel industry was still recovering from the severe impact of COVID. Demand had plummeted, customer trust needed rebuilding, and the digital landscape had shifted dramatically.
Our collaboration focused on:
* Rebuilding organic visibility and demand post-COVID.
* Resolving technical and structural SEO issues.
* Preparing key pages and content for AI-driven discovery (Google AI Overviews, Perplexity, etc.).
* Creating integrated dashboards to unify SEO and content performance reporting.
* Auditing and enhancing Travelstart’s affiliate strategy.
174%
flight bookings ▲
Challenge
Addressing post-COVID demand drop and a sharp decline in organic demand and traffic volume across travel.
Brand awareness decline and lower visibility for both branded and non-branded queries.
Technical Issues such as crawling/indexing inefficiencies, slow page load times, and site structure issues negatively impacting SEO performance and UX.
Duplicate versions of the site created confusion for search engines, resulting in diluted authority.
SERP competition from Google’s own travel tools (flights/hotels) occupied prime real estate in search results, reducing visibility.
2024 Google Algorithm Updates around E-E-A-T, Core Web Vitals, and the rollout of AI Overviews created additional ranking volatility.
Travelstart’s affiliate network was under-leveraged, with tracking and content alignment gaps that reduced impact on revenue.
And there was a lack of LLM visibility and performance tracking with no consistent visibility across AI-powered search platforms, and no reporting framework in place to track sourced pages, mentions, or traffic referrals from these platforms.
1000+
Keywords on pg.1
Approach
We decided to take a phased, scalable approach to help Travelstart rebuild and future-proof their search presence amidst external forces.
Luckily, some technical fixes could create a stronger foundation for traffic growth and brand competitiveness, even in the “recovery” period during and after the pandemic.
We started by prioritising technical SEO fixes to improve indexation, crawlability, and page health.
We then optimised flight pages and blog content for both traditional SEO and LLM sourcing to make sure that no matter where potential customers were, they were able to find Travelstart, via AI and in other results.
The next step was to implement a schema markup to support structured data signals and AI inclusion further increasing findability and visibility as the nature of search began to change.
However, this wouldn’t mean much without the right view into performance and progress.
So we built a unified reporting framework to track organic sessions, blog performance, and LLM sourcing.
The next step involved auditing and relaunching the affiliate program, focusing on high-intent publisher partnerships, structured tracking, and offering placement that aligned with SEO goals in terms of topics and performance.
17.52%
MoM traffic within 6 months.▲
Result
The YDA team dedicated itself to improving overall SEO hygiene from every angle – technical, content, structural, and strategic, helping Travelstart regain visibility and accelerate growth again.
Together, we achieved
* A 17.52% MoM increase in traffic within 6 months.
* 1,000+ of the keywords we targeted were on page 1 of Google within 6 months.
* 10,000+ pages were indexed after technical updates.
* There was a +174% increase in domestic and international flight bookings within 6 months.
“Partnering with Your Digital Assembly has proven to be instrumental in elevating our online presence through smart SEO initiatives, and our results speak for themselves.”
Mikha’il Ernest – COO, Travelstart
174%
flight bookings ▲
1000+
Keywords on pg.1
17.52%
MoM traffic within 6 months.▲
174%
flight
bookings ▲
1000+
keywords on pg.1
8140
website tickets ▲
R4.6m
ticket sales
revenue (ZAR) ▲
38%
keyword
visibility ▲
54%
average session
duration ▲
532%
Google Ads
purchases ▲
28%
cost per free
Google Ads trial ▲
here are a few of our
solutions #
Our services are designed to meet your business at its current stage and strategically support your path to growth. Each solution can be selected individually or combined to work together tactically—whether your objective is to grow traffic, increase conversions, or streamline the customer journey.
Strategic Marketing Services
A solution for businesses looking to scale with clarity. Provides strategic direction, prioritised actions, and measurable results tailored to your goals.
Search Engine Optimization
Ideal for driving consistent organic growth. Improves your search visibility, increases traffic, and helps capture demand through high-performing SEO tactics.
Paid Media Marketing
Designed to acquire customers at scale. Launches and optimises ad campaigns across platforms to drive conversions and improve ROI.
Social Media Marketing (SMM)
A solution to build stronger brand presence and community engagement. Delivers platform-specific strategies to boost visibility and interaction.
CRM Automation
For teams ready to convert leads and retain customers more effectively. Automates journeys and communications that align with customer intent.
Data Analytics
Enables data-backed decision-making. Converts performance data into actionable insights with clear, custom dashboards and reporting frameworks.
Data Tracking
Solves visibility gaps across your funnel. Ensures accurate tracking and reporting of user actions and campaign effectiveness.
Web Design & Development
Perfect for businesses needing a high-performing, conversion-optimised website. Aligns UX, design, and SEO to deliver results that matter.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.
Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
let’s
talk ;)
