Level up your
medtech.
digital marketing services with YDA
Digital marketing for medtech companies doesn’t have to be boring, complicated and time-consuming for internal teams. The right medtech marketing agency can change the game when it comes to creating more sales pipeline, sticking to the rules and regulations and helping to bring innovative medical solutions to the people who need them, now.
At YDA, we’ve got a firm grip on healthcare technology marketing, and not just the surface-level marketing story, but also the technical and regulatory details needed for compliance.
B2B Medtech marketing that drives compliance and conversions
From improving search engine optimization for medical device companies to executing pay-per-click advertising campaigns PPC for medtech, and more, you can trust us to help manage your portfolio and get you better results.
YDA can support your marketing efforts with:
- Targeted SEO for increasing how many relevant prospects can meet your brand.
- Paid media and advertising on Google, LinkedIn and programmatic channels (automation).
- Thought leadership and content marketing for building trust with your consumers.
- Conversion rate optimization to help set you up for increasing your sales.
- Content creation within the bounds of legal, ethical and clinical requirements.
HIPAA, MDR, MDA – We speak the language you speak to your customers
Don’t take our word for it, hear from our customers in this Companion Medical Case Study. “The results were astronomical. We were beyond thrilled with the radical increase in awareness and new clients the Google Ads brought in.” says Karen Hynes from Companion Medical.
Grow your brand online, and your impact offline: YDA is your medtech lead generation agency
Whether you’re scaling a medical device startup, or simply growing an already well-established medtech brand, speak to YDA. We understand the nature and challenges of your work. Plug our marketing team into yours to gain the knowledge, collective skillset and global mindset to support your brand’s growth. And, find more insights on our blog.
proven
results*
At Your Digital Assembly, we deliver measurable improvements across digital platforms and marketing funnels. Whether you’re in B2B, B2C, or B2B2C, our tailored services drive immediate results and long-term growth, individually or in synergy to meet your business goals.
Partnership
Companion Medical is an innovator in the healthcare sphere. They have literally changed the shape of the medtech industry, as well as the lives of countless diabetes 1 and 2 sufferers.
Companion Medical – acquired by Medtronic in 2020 – is the manufacturer of InPen, the only U.S. FDA-cleared smart insulin pen system that is connected with its own diabetes management app.
The reusable InPen allows diabetes sufferers to take the right dose of insulin at the right time, all controlled via an app.
A personalized dose is recommended by the InPen dose calculator according to your blood glucose, the carbohydrates you eat, and the amount of active insulin you have.
With InPen, you can check the app at any time to see how much insulin is still active in your body from previous doses. By using this information, the InPen helps you avoid stacking and also knows if a correction dose is needed.
365%
lead growth ▲
Challenge
In spite of the powerful medtech capabilities, Companion Medical needed help with online brand awareness, digital marketing campaigns for InPen, and digital transformation from Covid-19.
In short, their target audience was simply not aware of their amazing product offering, and the business was not positioned for agile and rapid digital growth.
“Our product is good, our target audience has a great need for it, but we were not hitting the numbers we’d anticipated. We knew that we needed help,” says Karen Hynes, Vice President of Marketing, Companion Medical.
“Companion Medical asked us to support and assist their rapid digital transformation from Covid-19,” says Alex, founder of YDA. “My decades of experience in scaling businesses for growth meant I could lean into this by working closely with the marketing team to help modernize processes and systems.”
45%
CPA ▼
Approach
We got to work uprooting outdated ways of doing, working, and thinking, and replacing them with concepts that are more agile and flexible.”
This digitization allowed Companion Medical to use data and analytics to identify potential changes, risks, and opportunities. Modern ways of working and planning meant they could adapt to changes in the market with ease, and respond quickly, if not preemptively.
Additionally, YDA focused on creating brand awareness for Companion Medical, especially for the InPen product. “We did this through strategizing, optimizing, and implementing a really effective Google Ads campaign for the InPen,” says Alex. The team also optimized the landing page for more conversions and ROI.
Ultimately, the overarching goal was to achieve greater business growth through well-executed digital, full-funnel marketing.
Result
In under a year, the team at YDA saw the following results for Companion Medical, all due to the optimized Google Ads strategy, deployment, and analytics:
1,365% growth in leads. This was an increase of leads from April to November.
Reducing in CPA by 45%. The cost per acquisition decreased significantly.
Increased marketing budget by 542%. The marketing budget increased tremendously.
“The results were astronomical,” says Karen from Companion Medical.
“We were beyond thrilled with the radical increase in awareness and new clients the Google Ads brought in.”
The growth was so significant, even Google noticed it.
Thanks to YDA’s involvement in Companion Medical’s Google Ads campaign, and its positive development, YDA was handpicked by Google to participate in the Google Brand Acceleration Program.
1365%
lead growth ▲
45%
CPA ▼
174%
flight
bookings ▲
1000+
keywords on pg.1
8140
website tickets ▲
R4.6m
ticket sales
revenue (ZAR) ▲
38%
keyword
visibility ▲
54%
average session
duration ▲
532%
Google Ads
purchases ▲
28%
cost per free
Google Ads trial ▲
here are a few of our
solutions #
Our services are designed to meet your business at its current stage and strategically support your path to growth. Each solution can be selected individually or combined to work together tactically—whether your objective is to grow traffic, increase conversions, or streamline the customer journey.
Strategic Marketing Services
A solution for businesses looking to scale with clarity. Provides strategic direction, prioritised actions, and measurable results tailored to your goals.
Search Engine Optimization
Ideal for driving consistent organic growth. Improves your search visibility, increases traffic, and helps capture demand through high-performing SEO tactics.
Paid Media Marketing
Designed to acquire customers at scale. Launches and optimises ad campaigns across platforms to drive conversions and improve ROI.
Social Media Marketing (SMM)
A solution to build stronger brand presence and community engagement. Delivers platform-specific strategies to boost visibility and interaction.
CRM Automation
For teams ready to convert leads and retain customers more effectively. Automates journeys and communications that align with customer intent.
Data Analytics
Enables data-backed decision-making. Converts performance data into actionable insights with clear, custom dashboards and reporting frameworks.
Data Tracking
Solves visibility gaps across your funnel. Ensures accurate tracking and reporting of user actions and campaign effectiveness.
Web Design & Development
Perfect for businesses needing a high-performing, conversion-optimised website. Aligns UX, design, and SEO to deliver results that matter.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.
Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
let’s
talk ;)
