Whether you’re trying to market a service or product, in today’s world your potential customers are most likely going to be online. That means gaining visibility and encouraging ongoing engagement is pivotal to your success. 

Digital marketing helps your business claim and hold online territory so that you can reach potential new customers, drive conversion, and retain your existing customers. Through digital marketing, you can deliver personalized and relevant content that meets your target audience’s needs and preferences where they are. 

Our digital marketing experts have years of collective experience and deliver measurable, impactful results.

Let’s start with what ‘lead’ means in this context. A lead is any person who interacts with your brand, product or service and has the potential to become an active buying customer.

Lead generation focuses on attracting consumers and encouraging conversions to make a real impact on your bottom line. Your digital marketing strategy will be tailored to best reach and engage your specific target audience. This could be through campaigns on social media, online stores, or search engines.

Growth marketing aims to help you achieve your business growth goals—whether you want to drive acquisition, keep your existing customers coming back for more, or a mix of both. 

Our starting point is conducting comprehensive research into your targeted audience. Understanding what they need, what they desire, where they are, and how best to reach them. By collecting detailed information we take a data-driven approach to ensuring successful growth marketing efforts. Growth marketing incorporates agile techniques like A/B testing and SEO (search engine optimization), and can evolve over time based on performance results or changing trends.

YDA offers growth strategy consultations where we dive deep into your particular growth goals and how we can get you there.

The four categories of marketing growth strategies are market penetration, market development, product development, and diversification. To break it down in a little more detail:

• Market penetration: When a product or service already has an established customer base in an existing market, market penetration focuses on increasing activity. 
• Market development: This strategy focuses on bringing a new product, brand, or service into an established market.
• Product development: Product development comes into play when you are launching a new product into a market that already exists.
• Diversification: Selling a new product to a new market.

Search engine optimization works by strategically improving the quality and relevance of your website so that it can rank higher in the SERPs (search engine results pages). When you rank higher, you are more visible and far more likely to attract visitors.

Backlinks in SEO are links that take the user from one website to another. Backlinks are useful in SEO because search engines take the authority and popularity of linked sites into account when ranking your page.

Keywords are phrases, questions, prompts, or specific words that potential leads predominantly use when searching online for products or services. 

When it comes to keywords, it’s all about research and understanding of your target audience. To find keywords relevant to your market and audience you would need to:

• Pinpoint the main questions, topics or phrases related to your business or brand.
• Use a keyword research tool to gain insight into data like search volumes, competitor rankings and other important metrics.

Automated bots on search engines ‘crawl’ the content on your site like the text, structure, images, and usability. Your site is then indexed according to the relevance and quality of your site in relation to users queries. Technical SEO focuses on optimizing your website so that it performs well in the crawling and indexing stages. This could mean improving infrastructure like code, structure and overall speed.

SEO optimized copywriting can help you rank higher on search engines and attract more organic traffic to your website. SEO copywriting focuses on creating content that matches the search intent of your audience, naturally incorporates keywords, and provides valuable information, solutions, answers, or services.

Almost 63% of the world’s population is active on social media. This offers an immense opportunity to market on a global level. Social media marketing helps to build brand awareness and interest, attract new leads, encourage customer loyalty, and ultimately, increase sales. Social media is a fantastic channel to connect with your audience on a more personal, relatable level.

SMM offers unparalleled access for brands to influence purchase decisions at every stage. Having a well-researched and fully planned social media strategy is a pivotal key to success in today’s online world. YDA is here to make sure you stand out and authentically connect with your audience.

Social media marketing starts with researching and identifying who your target audience is, what social media platforms they use, and what kind of content they enjoy. By promoting your brand, product or services or widely popular platforms like Instagram, Twitter, and TikTok, you engage with a large, but smartly targeted audience.

Social media marketing is an ever-evolving art. Our YDA social media marketers stay up-to-date with the latest trends and best practices to consistently maximize results. 

A content strategy involves planning, creating, and delivering content that serves a specific purpose and is aimed towards a specific audience. It involves defining measurable goals, understanding the audience and creating relevant to them.

Having a content strategy in place will help you communicate your brand identity, engage with your customers, and get the message across as to why your product or service is right for them.

Business-to-business content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience or business. Some of the benefits of B2B content marketing are increased brand awareness, new leads, established trust and authority, and higher conversion rates. 

Your B2B content marketing strategy should prioritize understanding your audience, setting clear goals and metrics, using a variety of formats and channels, and optimizing your content for SEO.

Google Analytics is a web analytics tool by Google that collects exhaustive data from websites and apps. It creates reports that provide detailed insight about online performance and user behavior.

Using Google Analytics can help you optimize your website, make decisions backed up by data, and discover new online opportunities. Our Google analytics experts at YDA are happy to set up your Google analytics account and help you get started on your reporting and even paid advertising campaigns.

User Experience (UX) design is the process of designing your website in a way that’s relevant to visitors or customers. This school of design heps with creating a unified look and feel, and delivering solutions that address pain points and user needs – taking the whole journey into account, instead of just the aesthetics.

User Interface (UI) design has to do with both the visual and the interactive elements of your website. The goal of UI design is to create intuitive websites that users find easy to navigate and interact with.