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Chad-lance Anthony
B2B Marketing Attribution Modeling Guide

B2B Marketing Attribution Modeling Guide

Ever wondered why the phrase a "single source of truth" gets so much airtime? From conference calls to meeting halls, it seems to be all executives and upper management can talk about. The fact is, creating a centralised hub can help you gain visibility into the inner...

Meta Advertising: A Step-by-Step Guide for Beginners

Spice up your Meta Ads Campaign Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer behaviour, advertisers on social networking can reach large audiences with relatively small advertising...

NFTs & Copyright: What Exactly Do You Own?

NFTs & Copyright: What Exactly Do You Own?

More and more creators are turning to NFTs to help verify authenticity and minimize fraud. Non-fungible tokens have even become the currency of choice in the Metaverse. But what happens once an NFT is sold? Who actually owns the copyright – the original creator or the new owner? And how do copyright laws and IP rights apply?

Targeting Gen Z: Set up Your Strategy right!

Targeting Gen Z: Set up Your Strategy right!

Gen Z, the market that everybody's talking about. Why? Because their spending power is on the up - at a staggering $360 billion in disposable income according a Boomberg report. So the answer is simple right? Tap into their wants and needs and start funnelling them...

B2B Metaverse: How to Grow Your Brand!

B2B Metaverse: How to Grow Your Brand!

The Metaverse presents a unique opportunity to forward-thinking businesses that aren’t afraid to take risks. And, it’s wide open for brands to explore and experiment with. This new avenue for growth can help you level up your marketing to align with the next web and try things you might never have thought possible.

How to Start Facebook Ads for your Business?

5 Outstanding Ways to use the Facebook Ad Library

Are you making the best possible use of the Facebook Ad Library to maximize your social media marketing campaign performance? Here are some tips to help your own ads stand out even more. The Facebook Ad Library is still making waves in the social media ecosystem. It’s...