While boomers and Gen Z are clashing on social media and Gen Y are doing their best to rid themselves of their ‘snowflake’ label, Gen X are quietly in the background, getting on with things. As the one generation that straddles the old and the new in terms of...
Conversion Rate Optimization, or CRO, involves turning your website into a finely tuned sales machine with careful optimization tactics. It's the science of making sure that people don't just window-shop; they actually make a purchase, sign up, or take action. And, it...
Being successful in business is about getting ahead of the curve. Cracking your knuckles, doing the research, and getting down to work making educated guesses about the future. This is an entrepreneur or marketer's biggest advantage - being a step ahead. But how can...
Your target audience sees so much content in a day, from ads and advertorials to social media posts, paid ads, and results on search engines. It’s fair to say, they’re bombarded with messaging, images, and sounds. This can cause overstimulation and dilute the impact...
In the world of social media marketing, social media platforms get a lot of buzz. Why? Because they connect us to our consumers in a more intimate and meaningful way than pre-Facebook generations had ever known. Social media platforms have driven everything from...
As a digital marketer, you're likely familiar with the undeniable power of the Google search console and search engine marketing aka SEO. If you're not quite there yet, you can check out YDA Search Engine Optimization to get to grips with the benefits and...
"Growth marketing" is a term that gets thrown around a lot in digital marketing. But while it's used as a catch-all statement for marketing and even advertising strategies, the true definition is quite specific. Essentially, it's the process of experimenting with your...
It's no secret that marketing and sales teams can benefit from enhancing their lead-scoring models. And these benefits go far beyond RevOps, right into direct company revenue when done right. Change the way you operate, get deeper insights and more qualified leads,...
Everyone from paid strategists to marketers, SEOs, and business developers rely on the ability to analyze data and measure website traffic for a bigger impact. Tracking performance and identifying areas for improvement over the conversion life-cycle, help pros gain...
Consumers are hungrier than ever for engaging online shopping experiences that meet almost instant demand. They want targeted products they love and a way to get instant feedback on social media platforms. The live commerce/live shopping/live streaming trend has swept...
As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving this is to reach potentials in your neighborhood, especially if you have a brick and mortar...
Did you know that livestream shopping is all the rage among retailers, brands, and digital platforms worldwide? By combining social media, live entertainment, and instant purchasing you can shake up your live commerce strategy and get greater audience participation on...
If you'd asked us 15 years ago, we would have agreed that programmatic advertising would help businesses stand out in the online space. Even then we knew, it could help you get smarter with your targeting and reduce admin spend during the selling process. But it was...
