Your Digital Assembly
more
than a SaaS Agency
While the idea of an attention economy doesn’t have the same spotlight as it used to, attention is still the most important currency when it comes to standing out. And the way to get it is with better product visibility. Couple that with an in-depth understanding of the B2B market, and you’re just getting the tip of the iceberg when it comes to making it a success.
Professional demand generation for SaaS
Go to market with a stronger proposition and a more strategic growth plan. Or scale an already established product into new territories. The right SaaS marketing agency can help you do it. YDA can support with:
Paid advertising and platform management for Google Ads. This includes keyword research,campaign setup and management, and competitive bidding to help you achieve the highest conversions for your investment.
Social research, strategy and advertising. Create targeted social campaigns that connect with your business consumers on the platforms that are most relevant to your work. We can help optimize your existing platform pages for better social search performance, too.
SEO and technical site updates. Make sure you stay visible with SaaS-specific SEO strategies and technical updates that help curtail the impact of Google’s updates and algorithm changes.
Demand generation and growth marketing for SaaS. As your B2B SaaS agency, we can help you create sustainable growth pipelines with a full-funnel demand-gen strategy, which balances brand, profit and visibility.
Get in touch with Your Digital Assembly for a SaaS lead-generation agency that can support your technical and growth goals.
proven
results*
At Your Digital Assembly, we deliver measurable improvements across digital platforms and marketing funnels. Whether you’re in B2B, B2C, or B2B2C, our tailored services drive immediate results and long-term growth, individually or in synergy to meet your business goals.
Partnership
Bambuser is the leading video shopping technology provider in the space that has devoted itself to developing the world’s leading video shopping software.
Passionate about providing authenticity, character, and unparalleled performance for the world’s most prestigious companies, Bambuser has turned the concept of traditional, stagnant online shopping on its head.
“Our team of experts are the best of the best when it comes to live video shopping solutions,” says Bambuser executive Martin Garbarcyk. “But we were just not satisfied with our own marketing results. We needed a team of B2B marketing experts who could create ‘something out of nothing’ so to speak, get results, and do it fast.”
While Bambuser had everything developed from a software, media, and digital integration standpoint, they needed growth marketers who would come up with a growth marketing strategy.
That’s when they approached us for some extra-hot-sauce marketing.
206%
in sales in 12 months. ▲
Challenge
Live stream shopping brings people closer. But first you have to reach those people.
Attracting the right people to your highly-anticipated online shopping event that is seamlessly underpinned by online video shopping platforms like Bambuser needs savvy marketing.
In much the same way as Bambuser’s live shows rely on an audience to succeed, so too the main challenge Bambuser faced was in educating marketing and marketing ecommerce professionals about the advantages of Live Shopping to their webshops.
In much the same way, attracting B2B customers to Bambuser’s unique offering was proving a challenge.
“Our team of experts are the best of the best when it comes to live video shopping solutions,” says Bambuser executive Martin Garbarcyk. “But we were just not satisfied with our own marketing results.
We needed a team of B2B marketing experts who could create ‘something out of nothing’ so to speak, get results, and do it fast.”
131%
YoY growth ▲
Approach
“We understand full-funnel, B2B marketing,” says Alex, “But the first thing we needed to do was deeply understand Bambuser. This is the only way we would know how to best meet their needs.”
The marketing team at YDA got to work and started to map out a marketing strategy.
Customer journey – They unpacked the buyers’ funnel, from awareness, acquisition, activation, and retention to referral.
Sit-rep – They carried out a situation analysis of what was working and what was not.
Digital marketing analytics – They then delved deeper into customer personas, user experience, digital growth channels, and analytics.
From this they were able to put inbound strategies into place that would ensure the right target audience became aware of – and engaged with – Bambuser’s offering.
“With a fully-fledged full-funnel marketing strategy in place that incorporated personalized messaging, personas, downloadables, tracking, growth framework, split tests, and attribution modeling,” says Alex.
50%
SEO traffic ▲
Result
“YDA successfully deployed Bambuser’s inbound full-funnel marketing strategy in France, Japan, UK, Germany, USA, Sweden, Norway, and Denmark.”
–3.56 USD in return of Ad Spend
-Quarterly sales increase of 206% in 12 months.
-Growth of 131% compared to the previous year.
–Increased SEO traffic across focus markets by 50%.
LinkedIn awarded the team the VMC Digital Marketing & Engagement Award for 2022.
“There’s no better receipt nor recognition than when LinkedIn highlights and awards your amazing job and skillsets!,” says Martin G, CRO at Bambuser.
Full-funnel B2B marketing and attribution modeling made it happen.
YDA’s in-depth knowledge of Bambuser’s ideal customer profile (ICP) supported effective targeting and message delivery throughout.
206%
in sales in 12 months. ▲
131%
YoY growth ▲
50%
SEO traffic ▲
174%
flight
bookings ▲
1000+
keywords on pg.1
8140
website tickets ▲
R4.6m
ticket sales
revenue (ZAR) ▲
38%
keyword
visibility ▲
54%
average session
duration ▲
532%
Google Ads
purchases ▲
28%
cost per free
Google Ads trial ▲
here are a few of our
solutions #
Our services are designed to meet your business at its current stage and strategically support your path to growth. Each solution can be selected individually or combined to work together tactically—whether your objective is to grow traffic, increase conversions, or streamline the customer journey.
Strategic Marketing Services
A solution for businesses looking to scale with clarity. Provides strategic direction, prioritised actions, and measurable results tailored to your goals.
Search Engine Optimization
Ideal for driving consistent organic growth. Improves your search visibility, increases traffic, and helps capture demand through high-performing SEO tactics.
Paid Media Marketing
Designed to acquire customers at scale. Launches and optimises ad campaigns across platforms to drive conversions and improve ROI.
Social Media Marketing (SMM)
A solution to build stronger brand presence and community engagement. Delivers platform-specific strategies to boost visibility and interaction.
CRM Automation
For teams ready to convert leads and retain customers more effectively. Automates journeys and communications that align with customer intent.
Data Analytics
Enables data-backed decision-making. Converts performance data into actionable insights with clear, custom dashboards and reporting frameworks.
Data Tracking
Solves visibility gaps across your funnel. Ensures accurate tracking and reporting of user actions and campaign effectiveness.
Web Design & Development
Perfect for businesses needing a high-performing, conversion-optimised website. Aligns UX, design, and SEO to deliver results that matter.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.
Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
let’s
talk ;)
