Orientation is easy with an initial call or coffee to discuss some of your most pressing challenges. The next steps are determined by what we’ve discussed. Typically YDA will complete a basic audit to help identify gaps in your digital marketing strategy based on problems or desires you’ve raised in the initial meeting.

Then we’ll scope out what work needs to be done and agree on an action plan – with key goals to reach over specific time periods. From there, sky’s the limit.

As B2B marketing specialists, we often bring our creative and technical acumen to retail giants, telecoms companies, and businesses in the financial, travel, online education, biotech and engineering sectors.

However, our skills are transferable and rely on an in-depth understanding of both business landscapes and the technical world. Our cross-functional approach adds value to every client we work with.

Sure, take a look at our case studies to see how we are helping businesses like yours achieve their goals through effectively using digital channels to reach consumers.

We typically look at the hours, expertise and effort that go into achieving specific tasks, without compromising on quality, and bill on a monthly basis. In most cases this looks like a monthly retainer based on initial tactical strategies agreed to by everyone involved.

YDA is your digital marketing partner. In many ways, we’re an extension of your team, helping you achieve project and business goals as if they were our own. This means long-term relationships that we can continue adding value to over time. This partnership approach is aligned with the timelines of search engines and web strategies which can take a few months, and some tweaking, to yield really impressive results.

No two projects are equal, but we can apply a trusted process to how we work. In the planning stages, we’ll look at specific project goals, i.e. what does success look like? What kinds of outcomes are we aiming for, etc. Then we’ll track efforts monthly to provide data on whether or not the work is progressing in line with the project’s goals.

Depending on the needs of your project, you’ll have a designated team that helps with specific disciplines. For example, you’re likely to have a designated copywriter, SEO and account manager as one example. While there will be instances where you might communicate with team members directly, you’ll usually have one or two main points of contact to keep you connected without creating the chaos of total accessibility.

Aside from internal QA from a range of seniors in their discipline, we take a lot of pride in providing a team of experienced digital natives who have a proven track record in their field. A range of quality gates ensure you get the best work on offer but there’s also nobody like you to help us preserve your brand’s identity and integrity.

Working closely with marketing teams helps us ensure better quality, which is why we are always open to your input and continuously keeping the lines of communication open.

Because we support various areas of digital marketing, we make the most of tools in each discipline, which means an exhaustive list between us. Some of the most popular that we’re well versed in are:

Google Analytics, social ad managers, WordPress, Shopify, Webflow, SurferSEO, Adobe’s creative suite, HotJar, Google Data Studio, project management software and much more.

We can help with a range of services that help you reach specific audiences. Our marketing capabilities extend to SEO and online advertising but they also span a range of other marketing services. In fact, in many cases, we can take care of SEO research, on-page, technical, and even referral tasks which can help free you up to focus on core aspects of your business’s strategy.

Refining work is always part of the process and an important part of ensuring quality. Together, we’ll establish a retainer that accommodates requests for changes and updates.

Typically, these get briefed into YDA and can be discussed on a call or updated in writing, we’ll ensure those changes are actioned as soon as possible without compromising quality. We want to get it right and we’re committed to doing that with your input.

Members of our team are regular guests on topical shows like the Digital Marketing podcast and have co-authored a range of articles as industry experts in their field. If you follow the YDA LinkedIn page, you’ll get an instant view into how connected we are to the marketing landscape around us, and you can also use this as a platform to stay up-to-date on what’s new.