Your
fintech
digital marketing agency
A fintech growth marketing agency is different
A marketing agency for fintech has a different role from the traditional advertising agency. Yes, it can offer services directly to consumers but these are usually related to wealth management, currency trading, banking and asset management – and often, they vary widely between target audiences.
For example, trading app users and banking app users are very different – and can be segmented differently, too. Fintech marketing needs to specialise, but a robust-enough strategy still requires digital marketing fundamentals, which YDA can help you set up and manage, such as:
Paid media strategy. Pay-per-click advertising, promoted posts on social media and running and managing Google Ads are critical for business visibility. A fintech SEO agency can help you gain visibility, but it works best when coupled with paid media.
Compliant CRM, automation and reporting. Setting up email pipelines to reach new and existing consumers is one of the most effective ways to market your financial products and services. Insights into these campaigns offer guidance on how to consistently adapt and achieve better results.
Effective website design and development. Fintech services often have specific requirements for their sites, with more functionality than simply providing information. The right design and positioning can also make or break your launch when it comes to new wallets, portfolio or investment apps, and service releases.
Get in touch
At YDA, we understand that regulatory compliance and brand rules are especially key when it comes to regulated industries and B2B fintech marketing. Let’s combine our specialities to help your products and services reach wider and highly targeted audiences. Get in touch with us to discuss how we can support your existing marketing efforts.
proven
results*
At Your Digital Assembly, we deliver measurable improvements across digital platforms and marketing funnels. Whether you’re in B2B, B2C, or B2B2C, our tailored services drive immediate results and long-term growth, individually or in synergy to meet your business goals.
Partnership
Rebtel – Connecting Expats with Home
Swedish FinTech company Rebtel enables millions of expats to stay connected to home. As Rebtel users, customers can do everything from supporting their families to staying in touch with the people they care about – making sure they feel connected wherever they are. The Rebtel offering consists of three main products:
High-quality international calling & messaging. Rebtel provides an alternative to traditional telecom operators, which often charge higher rates for international communication.
Airtime top-ups and transfers (mobile recharge). Rebtel offers reliable international airtime top-ups with no hidden fees. Users can send airtime to friends and family in three steps.
Money Transfer in minutes. As the newest product in their basket, Rebtel’s international money transfers help customers make efficient transfers back home via an easy-to-use app and with zero transfer fees.
50+
new landing pages in English, Spanish, and French
Challenge
Rocket-Launch Rebtel’s New Money Transfer Service
Over 272 million people have migrated worldwide. So, how businesses serve and speak to their audiences simply can’t stay the same.
That’s where Rebtel comes in, as one of the biggest names in the global mobile telecoms industry. Their primary audience? Mainly expats who are chasing career dreams or forging new paths in new countries who need to stay connected to home.
In light of this, Rebtel set out to launch international money transfers that offer tons of benefits to expats around the globe. But in such a competitive and potentially lucrative market, how could they get the word out in 50+ countries without squandering massive amounts of advertising budget?
40%
increase in organic traffic from Google.
Approach
Your Digital Assembly suggested launching Money Transfers via Search Engine Optimization (SEO), as paid marketing would have incurred massive costs. With a comprehensive plan in place that leveraged optimized content for highly targeted audiences, we set out to support the launch globally and online – implementing SEO hygiene and supporting product visibility and growth with content and back-end optimization.
The campaign would take a combined effort between the Rebtel and YDA teams.
- Keyword research to identify high-intent and informational content opportunities
- Content prioritization and planning based on keyword research findings
- Creation of topic (keyword) clusters.
- Content creation in English, Spanish, and French, publishing over 50 landing pages.
- Tactical optimizations to incorporate keywords + CTAs into title tags and meta descriptions.
- Updated app stores on Google Play and iOS.
- Indexing Money Transfer landing pages.
Result
Supercharged SEO for Rebtel!
40% increase in organic traffic from Google.
Significant year-on-year increase in sessions.
‘’Your Digital Assembly has been a great partner in maintaining our SEO expertise during times of limited internal capacity.
Their team has enabled us to successfully launch initiatives and enhance performance through both technical updates and optimization efforts.’’
- Annika Javestad – CMO, Rebtel
Ready to play in the big leagues?
We can help you help your business grow beyond borders. Speak to the experts at Your Digital Assembly.
50+
new landing pages in English, Spanish, and French
40%
increase in organic traffic from Google.
174%
flight
bookings ▲
1000+
keywords on pg.1
8140
website tickets ▲
R4.6m
ticket sales
revenue (ZAR) ▲
38%
keyword
visibility ▲
54%
average session
duration ▲
532%
Google Ads
purchases ▲
28%
cost per free
Google Ads trial ▲
here are a few of our
solutions #
Our services are designed to meet your business at its current stage and strategically support your path to growth. Each solution can be selected individually or combined to work together tactically—whether your objective is to grow traffic, increase conversions, or streamline the customer journey.
Strategic Marketing Services
A solution for businesses looking to scale with clarity. Provides strategic direction, prioritised actions, and measurable results tailored to your goals.
Search Engine Optimization
Ideal for driving consistent organic growth. Improves your search visibility, increases traffic, and helps capture demand through high-performing SEO tactics.
Paid Media Marketing
Designed to acquire customers at scale. Launches and optimises ad campaigns across platforms to drive conversions and improve ROI.
Social Media Marketing (SMM)
A solution to build stronger brand presence and community engagement. Delivers platform-specific strategies to boost visibility and interaction.
CRM Automation
For teams ready to convert leads and retain customers more effectively. Automates journeys and communications that align with customer intent.
Data Analytics
Enables data-backed decision-making. Converts performance data into actionable insights with clear, custom dashboards and reporting frameworks.
Data Tracking
Solves visibility gaps across your funnel. Ensures accurate tracking and reporting of user actions and campaign effectiveness.
Web Design & Development
Perfect for businesses needing a high-performing, conversion-optimised website. Aligns UX, design, and SEO to deliver results that matter.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.
Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
With offices in Cape Town and Stockholm, and a global team of experts on call, we’re ready to facilitate your marketing growth wherever you are in the World.Please get in touch with us, and we’ll be in touch on how we can help your particular business overcome your problems.
let’s
talk ;)
