Did you know, people spend nearly seven hours a day online on average, eating up all kinds of content—from brands that are fighting for their attention?

At YDA, we're singing for that supper with in-depth knowledge of what kind of content works where, which marketing channels to use for the best results, and when to publish what to make sure you're getting the best value for your time and energy.

Our approach to strategic marketing means that every decision we make is backed by data and proven to deliver results - but most importantly, it's driven by passion, talent and investment in connecting you with your consumers. Our team of content experts speak to your audiences in creative but practical ways, no matter where they're meeting your brand in the marketing mix - using storytelling and clarity to stand out.
In the same breath, we're digital natives and technologists with big ideas, so everything we're creating together has the potential to service consumers and search engines. No matter the format, we'll help you connect with the people that matter to your business most - giving your brand a competitive advantage wherever your customers are.

It's easy to get more value from the traffic you already have when you know how to optimize it to grow conversions. However, this can take time, experimentation and new marketing initiatives to get right.

Attracting more traffic is, of course, a vital goal, but what you do with your existing traffic matters and can significantly impact your ROI. The key to success? Keep the site’s purpose in mind: first, attract visitors; second, drive them to take action. Third, conquer your market. But where to start?
Conversion Rate Optimization (CRO) should be part of your marketing strategy. It's determined by how many visitors (ideally in your target audience) come to your site and take action, i.e., signing up, buying a product, or clicking on a specific link.

Through user behavior analysis, we optimize your sales funnel by finding out where drop-offs happen, and implement changes and enhancements that make the customer journey seamless and more likely to result in action. This could be anything from bettering the content, using proven marketing tactics to increase website performance, or rejigging the design.

Adding CRO to your marketing strategy is a smart way to welcome more visitors, and make sure that everything about their experience on your site motivates them to take action.

When you're aiming to quickly gain visibility and traction in the SERPs (Search Engine Results Pages), adding SEM to your marketing strategy can give you the outcomes you're looking for with quick results .

Simply put, SEM uses paid advertising to drive traffic to your website. By implementing SEM into your marketing strategy, we can choose where and when ads are placed on search engines, like Google or Bing. Through market research we can pinpoint the best demographics, locations, and devices to target, ensuring that your brand or product reaches the right audience.

You know when you're searching for something online and you see ads at the top that say sponsored? These can be annoying but they can also offer quick feedback to your query.
Search engine marketing offers additional advantages—it complements SEO (search engine optimization) and social media marketing efforts and is highly measurable. Using real-time data, we track every impression and every click. This information allows us to measure success as well as identify areas of improvement.

Digital marketing refers to any online or digital marketing efforts that are aimed to promote a product, information, or service.

There are many different approaches to take to achieve these goals. Adopting an integrative approach—by using a mix of strategies such as SEM, content marketing, social media marketing, and SEO—is more likely to cover all bases and achieve success.

YDA is a full-service marketing agency made up of digital marketing specialists who are at the top of their game. Our collective expertise covers every aspect of digital marketing solutions, and we create and implement marketing strategies that deliver tangible, measurable results.

What does this mean for you? We don’t just offer one-off or fragmented services; we approach our projects holistically, confident that we’ve got the skill to take your business to the next level.

We understand that your time is limited. Trying to design, initiate, and effectively deploy strategic marketing campaigns can take up a significant portion of that time. A fractional CMO (Chief Marketing Officer) can be wholly dedicated to overseeing your marketing plan to ensure success.

We can provide these services and more at YDA, giving you access to CMO-level expertise on a part-time, contractual, or retainer basis. Your Digital CMO will develop and oversee marketing strategies and give expert guidance along the way. So get the most out of our marketing expertise at your pace.

We promise a fresh perspective and impartiality, enabling us to pick up possible blind spots and take a more holistic approach to your marketing strategies. Whether you’re looking for help expanding brand awareness, driving conversions, or optimizing your existing marketing efforts, we can deliver.

Entering a new market can be daunting, and getting noticed is tough, especially when there are established competitors or other brands hot on your heels that have a formidable marketing budget.

A robust go-to-market strategy will be your action plan for succeeding in getting your product to market or relaunching. In most cases, this can combine your research, sales and marketing teams but that's not enough. With go-to-market strategies covering so much ground in terms of approach, execution and support - it can't hurt to have experts by your side to help you create the right kind of buzz.

We can help you crunch the numbers to find out where your market eats, plays, lives, and shops, what they're looking for from you, and how you can best reach them. This can mean the difference between a successful launch that gains momentum and, quite frankly, a flop that's cost you time, money and your reputation.

Speak to our team about how we can help you introduce your target audience to their new favorite product or service with the right marketing strategy and the goods to back it up.