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partnership

Partnering For Creative Growth Using Paid Marketing

Polygonflow.io is revolutionizing 3D world-building in Unreal Engine 5 (UE5)with Dash, a cutting-edge tool designed to streamline and enhance developers’ and artists’ creative workflows. As a pioneer in the 3D world-building landscape, Polygonflow.io empowers users worldwide to learn and leverage the power of Unreal Engine more easily than ever before.

Dash offers a comprehensive suite of features tailored to environment creation in UE5. It enables creators to automate repetitive tasks, optimize asset management, and accelerate project timelines. With intuitive interfaces and powerful functionalities, Dash transforms how development teams collaborate and bring their 3D visions to life.

challenge

Even with its innovative product and service offering approach, Polygonflow.io faced challenges with finding the appropriate channels and messaging in order to show Dash to the appropriate people. Its initial strong user growth, specifically free trials and purchases, had slightly stagnated. 

Additionally, their digital engagement was limited through previous YouTube campaigns, which limited their potential for outreach. 

 Additional challenges that needed to be solved: 

• No accurate data analytics and insights from marketing campaigns.
• No strategy and structure to their Digital Marketing campaigns with a focus on Google Ads.
• Current Digital Marketing campaigns were not optimized according to their ideal customer profile and thus a large portion of the clicks came from people from within other user segments. 

While the Dash tool offered powerful features for UE5 artists, its unique value proposition must be communicated effectively to seasoned professionals and newcomers in the 3D design industry.

approach

A tactical marketing plan to find the most influential markets, a mix of messaging, targeting, and creative mediums used to drive Polygonflow’s brand awareness and discoverability of the Dash product offering across Google and YouTube. 

YDA crafted a digital marketing strategy to grow Polygonflow’s user base by 

1. Finding markets where paying users reside: We then only targeted countries that drive the most subscription purchases.
2. Keyword Strategy: Focused on substantial audiences and segment targeting to users interested in UE5, Dash, or related tools.
3. Demand Generation: Implemented an A/B test with two different videos to gauge engagement and awareness.
4. Messaging Matrix: This plan is designed to find the most effective mix of messaging, targeting, and creativity to drive discoverability for the Dash product.
5. Experiment-Led Approach: Used to determine where the value lies to scale.

Data-Driven Optimization: Refined  advertising spend by allocating the budget to more targeted audiences, aiming to increase sales leads and conversions.