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Social Media Marketing

Real customer connections. Authentic online engagement. Predictable social media growth.
Your audience is on their phones all the time. Your existing customers want your attention. Your audiences’ awareness is up for grabs. And your competitors know this, too.

Social Media Content Design

You need real social media marketing experts behind your social media content and strategy!

An effective social media marketing strategy should work toward increasing brand awareness, driving engagement, and promoting your brand and products to a larger online audience.

You may have the best product or service in the world, but you won’t make any money or generate leads if nobody knows what your brand is all about.

To reach your business goals and generate new followers, you must create engaging content and impactful social media designs.

At YDA, we are social media content strategy experts! We know how to craft your social strategy and create content that showcases your brand and leads to engagement on social media platforms.

Social Media Marketing Strategy and Planning

Your audience is scrolling through social media. Right now. Just like you do. They’re looking for entertainment, distraction, value, truth, and connection.

Whether your social media marketing strategy shares thought leadership pieces on trending topics, comments on social and business issues, educational content about your products and services, or serves as an internal digital marketing tool, you need a relevant social media strategy and high-quality content that resonates with your ideal audience demographics.

We are experienced in organic social media marketing and content creation, ready to assist with competitive analysis, uncover actionable insights, and develop new social media strategies to ensure your brand’s campaigns reach the right audience with the right message, at the right time.

We work closely with you and your marketing and sales teams to develop a social media marketing strategy, plan, creatives, and copy that are thoughtfully crafted to serve your marketing objectives. We also set performance metrics and measure success across your multiple platforms, sharing easy to follow monthly reports.

Social Media Community Management

Are young adults more active on TikTok and Instagram? Do older audiences prefer Facebook? With social advertising, it can be challenging to understand your audience's social media usage and determine where to post content to maximize your social media efforts and social presence amongst the audiences that matter most to your company.

We can help you choose the best social media platforms that align your social media strategy and broader business objectives.

We give your brand the organic social media presence and voice needed to stand out and authentically capture the attention of your ideal target audience.

Your target audience is more sophisticated than they were 10 years ago. Gone are the days when assigning an intern to respond to complaints, and comments, and manage social media platforms was enough.

Today, you need to be an engaging voice for your content-hungry audience. While this is a challenge on most social platforms, offering an authentic voice and social presence across networks such as Facebook, Twitter, LinkedIn, TikTok, YouTube, Instagram, and others requires an online social media marketing plan.

You also need a team of brand advocates to optimize engagement, reach, and brand awareness.

Our team of digital marketing and social media growth fanatics listen; to learn to speak your customers' language and engage with your target audience in a meaningful, authentic way.

Organic Social Media Marketing Campaigns

Many of your potential customers use social media platforms to discover brands and products and to inform their purchasing decisions.

Your target audience looks for recommendations and like-minded people. They also use social platforms to voice their compliments or complaints.

An online marketing strategy for organic social media is an essential part of the consumer funnel. We ensure your content and organic social media campaigns help leads move to the next stage of the buying journey. YDA focuses on targeting the users you want to reach to achieve the results you need.

Our approach to your organic social media management involves our data analysts, tracking tools, and reports keeping you informed and in control of decisions at all times.

With offices in Cape Town & Stockholm, we’re digital marketers set up to facilitate your brand growth wherever you are in the world. Contact us using the form, and we’ll be in touch about how we can help you power up your digital marketing strategies, find new customers and kick your traditional marketing efforts to the curb.

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