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partnership

Sun Exchange is a trailblazing South African marketplace, and the world’s first peer-to-peer solar leasing platform. Through the exchange, anyone – anywhere in the world, can own solar cells that are leased, to power schools and businesses in emerging markets.

The returns of owning solar cells are paid back to members over time by the organization using the cells. And, to facilitate this, Sun Exchange streamlines the process by managing the installation and maintenance of these social projects.

This innovative business model leverages financial innovation (cryptocurrency) and the power of the crowd to drive genuine and sustainable energy development.

challenge

Despite a smart business model, Sun Exchange struggled to realize its full potential online, facing stagnating sales figures and underwhelming digital engagement.

While the concept was innovative and empowering for everyone involved, the model didn’t fit into a traditional investment framework. This meant communicating it in a way that it would resonate with veteran and new investors alike.

The primary goal was to boost sales, elevate Sun Exchange’s digital footprint, and enhance overall digital content engagement.

approach

YDA crafted a multi-faceted digital marketing strategy tailored to address each challenge with precision. This meant aligning various aspects of digital marketing to make an impact and help Sun Exchange grow strategically. 

We honed in on:

• Paid marketing to target and convert high-intent audiences.
• Search Engine Optimization (SEO) to improve organic reach and brand presence.
• Data analytics to inform and refine our marketing approaches, continuously.
• CRM automation journeys to streamline user experience and communication.
• Social media marketing to engage with the community and build brand loyalty.
• Graphic design to captivate and convert through visual storytelling.

Community management to nurture a sense of belonging among users.

Implementation:

Over four months, our team of 10 specialists executed this comprehensive strategy, touching every aspect of Sun Exchange’s digital marketing. We implemented rigorous campaigns, monitored user engagement, and iterated quickly to capitalize on real-time data insights.