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partnership

Rebtel – Connecting Expats with Home

Swedish FinTech company Rebtel enables millions of expats to stay connected to home. As Rebtel users, customers can do everything from supporting their families to staying in touch with the people they care about – making sure they feel connected wherever they are. The Rebtel offering consists of three main products:

• High-quality international calling & messaging. Rebtel provides an alternative to traditional telecom operators, which often charge higher rates for international communication.  
• Airtime top-ups and transfers (mobile recharge).  Rebtel offers reliable international airtime top-ups with no hidden fees. Users can send airtime to friends and family in three steps. 

Money Transfer in minutes. As the newest product in their basket, Rebtel’s international money transfers help customers make efficient transfers back home via an easy-to-use app and with zero transfer fees.

challenge

Rocket-Launch Rebtel’s New Money Transfer Service

Over 272 million people have migrated worldwide. So, how businesses serve and speak to their audiences simply can’t stay the same.

That’s where Rebtel comes in, as one of the biggest names in the global mobile telecoms industry. Their primary audience? Mainly expats who are chasing career dreams or forging new paths in new countries who need to stay connected to home.

In light of this, Rebtel set out to launch international money transfers that offer tons of benefits to expats around the globe. But in such a competitive and potentially lucrative market, how could they get the word out in 50+ countries without squandering massive amounts of advertising budget?

approach

Your Digital Assembly suggested launching Money Transfers via Search Engine Optimization (SEO), as paid marketing would have incurred massive costs. With a comprehensive plan in place that leveraged optimized content for highly targeted audiences, we set out to support the launch globally and online – implementing SEO hygiene and supporting product visibility and growth with content and back-end optimization.

The campaign would take a combined effort between the Rebtel and YDA teams.

• Keyword research to identify high-intent and informational  content opportunities
• Content prioritization and planning based on keyword research findings
• Creation of topic (keyword) clusters. 
• Content creation in English, Spanish, and French,  publishing over 50 landing pages.
• Tactical optimizations to incorporate keywords + CTAs into title tags and meta descriptions.
• Updated app stores on Google Play and iOS.
• Indexing Money Transfer landing pages.