partnership
Geodesign Barriers is a leading provider of mobile flood barriers, offers a reliable and versatile solution to protect against flooding for homes and businesses.
The team has had over 25 years of global success, and received the prestigious “Genève Grand Prix for Best Innovation of the Year” award and certification from FM Approval.
As climate change impacts the world, Geodesign Barriers is at the forefront of climate protection technology with Swedish engineering and a dedicated team servicing global clients.
And with so many climate disasters increasingly occurring around the world, their work and products are more relevant than ever but how can people better understand the benefits of using them?
A robust web presence was a good start – but Geodesign Barriers needed greater visibility and a partner in digital marketing to help them achieve this.
The Geodesign team first approached YDA based on a recommendation, and the rest was history.
challenge
Geodesign Barriers approached us to enhance their organic visibility and increase enquiries in the UK, US, and Australia.
In order to achieve this we would need to extensively audit their existing web offering, and set a plan in place.
One of the main challenges was growing the brand in regions where they did not have as significant a web presence but were actively targeting customers.
Our partnership with Geodesign Barriers would require us to execute an international SEO campaign that would also be built on content across regions.
This meant significant effort to reach the right audiences, in the right place with fresh, relevant content that could alert them to the benefits of flood protection solutions and provide education at the same time.
approach
We began with an in-depth SEO audit, identifying key areas for improvement and using these insights to create a prioritised roadmap based on impact and implementation difficulty.
To strengthen the site’s technical and on-page SEO, we optimised headings, meta tags, and internal links while collaborating with the external development team to enhance page load times. We also implemented hreflang tags to ensure users were served the correct regional website version based on their location.
To expand Geodesign Barriers’ presence in Australia, we launched an AU subfolder version of the site. Additionally, we introduced a global version to maintain visibility for users outside the primary target markets (Sweden, UK, US, and AU). These improvements provided a strong technical SEO foundation, setting the stage for the next phase: Growth.
For content strategy, we conducted in-depth keyword research for the US, UK, and AU markets, developing a content plan that included blog posts, new landing pages, and optimisations to existing pages.
Over the course of the year, we wrote, optimised, and published content, ensuring sustained growth in organic visibility and engagement across the target regions.
result
We successfully increased organic traffic to the Geodesign Barriers website by over 295% year-on-year.
Notably, events and key conversions also saw significant growth, demonstrating that our efforts not only drove higher traffic volumes but also improved traffic quality, attracting more engaged and relevant visitors.
“We’ve been working with YDA for a year now, focusing on improving our organic search and getting started with paid search campaigns. Our organic traffic jumped by an incredible 295%!
YDA’s team demonstrates professionalism and deep expertise in their work. Regular bi-weekly meetings combined with consistent follow-ups help maintain structure which results in a smooth and effective process.
For anyone seeking to grow their website traffic I strongly suggest contacting YDA.” – Daniel Kullberg
295 %↑
Organic Traffic