partnership
Bambuser is the leading video shopping technology provider in the space that has devoted itself to developing the world’s leading video shopping software.
Passionate about providing authenticity, character, and unparalleled performance for the world’s most prestigious companies, Bambuser has turned the concept of traditional, stagnant online shopping on its head.
“Our team of experts are the best of the best when it comes to live video shopping solutions,” says Bambuser executive Martin Garbarcyk. “But we were just not satisfied with our own marketing results. We needed a team of B2B marketing experts who could create ‘something out of nothing’ so to speak, get results, and do it fast.”
While Bambuser had everything developed from a software, media, and digital integration standpoint, they needed growth marketers who would come up with a growth marketing strategy.
That’s when they approached us for some extra-hot-sauce marketing.
challenge
Live stream shopping brings people closer. But first you have to reach those people.
Attracting the right people to your highly-anticipated online shopping event that is seamlessly underpinned by online video shopping platforms like Bambuser needs savvy marketing.
In much the same way as Bambuser’s live shows rely on an audience to succeed, so too the main challenge Bambuser faced was in educating marketing and marketing ecommerce professionals about the advantages of Live Shopping to their webshops.
In much the same way, attracting B2B customers to Bambuser’s unique offering was proving a challenge.
“Our team of experts are the best of the best when it comes to live video shopping solutions,” says Bambuser executive Martin Garbarcyk. “But we were just not satisfied with our own marketing results.
We needed a team of B2B marketing experts who could create ‘something out of nothing’ so to speak, get results, and do it fast.”
approach
“We understand full-funnel, B2B marketing,” says Alex, “But the first thing we needed to do was deeply understand Bambuser. This is the only way we would know how to best meet their needs.”
The marketing team at YDA got to work and started to map out a marketing strategy.
Customer journey – They unpacked the buyers’ funnel, from awareness, acquisition, activation, and retention to referral.
Sit-rep – They carried out a situation analysis of what was working and what was not.
Digital marketing analytics – They then delved deeper into customer personas, user experience, digital growth channels, and analytics.
From this they were able to put inbound strategies into place that would ensure the right target audience became aware of – and engaged with – Bambuser’s offering.
“With a fully-fledged full-funnel marketing strategy in place that incorporated personalized messaging, personas, downloadables, tracking, growth framework, split tests, and attribution modeling,” says Alex.
result
“YDA successfully deployed Bambuser’s inbound full-funnel marketing strategy in France, Japan, UK, Germany, USA, Sweden, Norway, and Denmark.”
-3.56 USD in return of Ad Spend
-Quarterly sales increase of 206% in 12 months.
-Growth of 131% compared to the previous year.
-Increased SEO traffic across focus markets by 50%.
LinkedIn awarded the team the VMC Digital Marketing & Engagement Award for 2022.
“There’s no better receipt nor recognition than when LinkedIn highlights and awards your amazing job and skillsets!,” says Martin G, CRO at Bambuser.
Full-funnel B2B marketing and attribution modeling made it happen.
YDA’s in-depth knowledge of Bambuser’s ideal customer profile (ICP) supported effective targeting and message delivery throughout.
2.56 USD
return on Ad Spend
206% ↑
Quarterly sales
131% ↑
Annual growth
50% ↑
SEO traffic