Social Media Awareness

Need a more authentic voice and engaging presence on social media? YDA provides social media campaigns and strategies that work.

Social Media Awareness

Need a more authentic voice and engaging presence on social media? YDA provides social media campaigns and strategies that work.

What is social media awareness?

You need customers to know about your business before you can generate more sales. Using Social Media channels involves campaigns specifically targeted at reaching your ideal customer on the interactive media channels that they frequent: Facebook, LinkedIn, Twitter, Reddit, you name it. Each channel caters to a different segment.

These campaigns and strategies improve your social presence, drive traffic to your website, and make your brand name more well known on these channels.

What problems can Social Media Awareness solve?

You could have the best product or service in the world, but it won’t make you any money if nobody knows what your brand is all about. While this is the challenge of most marketers in general, when it comes to offering a voice and a presence on social networks such as Facebook, Twitter, LinkedIn, and so on, a unique social media marketing strategy is required to optimize engagement, reach, and brand awareness.

Many of your potential customers use a social media platform to search for brands and products, and to inform their purchasing decisions. They also use social media to give voice to their compliments or complaints.

You need social media platforms to create brand awareness, to drive engagement, and to promote your brand and products to a larger online audience. This can be done through sharing thought leader pieces that speak to trending topics through social media posts. This relevant content will resonate with your target audience for greater brand awareness.

Why choose YDA for Social Media Awareness?

When it comes to deploying effective strategies and campaigns on social channels, it is much more than posting a few lines once or twice a month. In order to speak your customers’ language, and engage in a meaningful, authentic way, you need a strategy that is thoughtfully put together, that serves your marketing objectives, and that produces results. The experts at YDA know how to make the most of your content, your offering, and your brand when it comes to social media. We can help you audit or create a new strategy to ensure your brand reaches the right audience with the right message at the right time. We can also help you look at which social media management tools will be right for your business. It can be difficult to know where your audience is, so we can help you decide on the best social platforms. For example, young adults are more active on TikTok and Instagram,  whereas older audiences prefer Facebook. You need to pay attention to the social media users you want to target.

Some things you might have missed include:

  • Creating dedicated social media content to draw attention.
  • Ensuring you do not post the same thing on different social media accounts. People react differently on each platform.
  • Running many social media accounts at the same time while retaining a separate content strategy for each one.
  • Using the right tone of voice for your audience.
  • Working towards one goal (awareness) in real time by being consistent on social media.
  • Setting up a process to create engaging content and boost brand awareness organically.
  • Building brand awareness in new ways and in new places you may not know about.
  • Forgetting traditional advertising and focusing on building brand awareness.