SEO

Struggling to be found on Google? YDA knows how to improve your website’s ranking and searchability.

SEO

Struggling to be found on Google? YDA knows how to improve your website’s ranking and searchability.

What is SEO?

Search Engine Optimization (SEO) is a process that involves improving the quantity and quality of website traffic from search engines.

This usually involves unpaid, organic traffic rather than direct or paid traffic and can be seen as a counterpart to SEM.

Well-executed SEO leans heavily on three pillars: optimized on-page content, technical SEO, and off-page SEO (building links or backlinks). We could also add that optimization for organic ranking is heavily influenced by how discoverable your site is, how relevant and updated your content is, and your domain’s authority. Finally, unlike quick-off-the-mark SEM, SEO is somewhat more of a marathon. There are no shortcuts to obtain search results, and simply require expert, ongoing on and off-site optimizations.

What problems can SEO solve?

Having a higher ranking on search engines when someone searches for one of your keywords can help you increase your online brand visibility.

Unlike paid media, once your website content is optimized and your organic ranking has improved, your website will keep on providing a return on investment, for free. You will be more likely to convert prospects into paying customers by choosing the right keywords, providing content that is relevant and meaningful, and a website that is sound and stable. 

Why choose YDA for SEO?

You want to be on page one of Google. So do your competitors. The experts at YDA know how to use Google Search Console, Google Analytics, and website best practice to optimize the customer-facing aspects of your website, as well as the stuff behind the scenes that matter like domain name, building links, web pages, and SEO for major search engines like Google, Bing, etc. We will assist with analyzing your existing strategy, or work with you to create a new SEO strategy that is in line with your overarching marketing objectives. Together, we will ensure your website gets the visibility and traffic it deserves. Some other things we can show you include keyword research tools, creating a blog post for SEO, finding the most relevant search queries and using internal links.

Some things you may have missed include:

  • Understanding your baseline for search engine traffic. This can help you see where your search traffic needs to be. 
  • Using other search engines such as Bing and Yahoo.
  • Updating your meta description, meta tags and title tags for each web page.
  • Looking at your organic search results compared to other websites, such as main competitors.
  • Choosing a target keyword to feature on a web page or article.
  • Using a dedicated keyword research tool to improve your search result performance.
  • Using Yoast SEO if you have a WordPress website.
  • Using social media marketing in combination with your SEO efforts for SEO success.
  • Consulting resources about SEO such as Search Engine Land or Search Engine Journal.