SEM

Want to stay ahead of the competition through search marketing? YDA search marketing ensures your ads are seen by the right people.

SEM

Want to stay ahead of the competition through search marketing? YDA search marketing ensures your ads are seen by the right people.

First, What is SEM / Search Engine Marketing?

Search Engine Marketing or SEM is a form of paid advertising where keyword-driven ads appear on the search engine results pages. It’s also known as search marketing. 

It primarily involves companies promoting their websites, offers, and services using platforms like Google and Bing.

Search Engine Marketing Campaigns also involve using elements like PPC or Google Ads, which is the most popular form of paid advertising around the world.

What problems can SEM solve?

Most businesses already use SEM for paid search or other pay per click (PPC) form of advertising these days. In order to stay relevant, visible, and competitive, it is unavoidable that you will need to activate or optimize your SEM and search engine optimization. Millions of consumers use the internet and search engines to inform buying decisions, and to find products and services like yours. Most of them are influenced by the ranking or order of these results on the search engine. They typically click on the links or ads that are higher up on the search results page (SERP). This may be for convenience or speed’s sake, or simply because they believe these are the most relevant and trustworthy results. For this reason it is important to not only rank well organically through search engine optimization (SEO) but to also be present amongst your competitors through paid results.

Why choose YDA for Improved SEM?

The experts at YDA are all about getting the most bang for your buck!

We can help you formulate or improve your existing search marketing strategies and individual campaigns to yield a better cost per result.

We would love to help with improving your results on Google Ads so that more prospective customers can see and engage with your brand, all the while saving on your CPA and improving your bottom line.

We will help you improve your search marketing and organic search results all in one. Don’t forget that you could potentially benefit from Bing ads, as there are many search queries on alternative platforms. We will ensure you have the best paid search marketing strategy out there!

Some things you may have missed include:

  • Looking at local search results for your new strategy.
  • Creating an organic SEO strategy in combination with SEM.
  • Ensuring your search visibility and search intent are high.
  • Using Google Adwords for greater insights into keyword research.
  • Doing appropriate keyword research for your targeted keywords.
  • Checking your ad rank regularly.
  • Setting up negative keywords in your next paid advertising campaign.
  • Setting up a target audience for each search engine you intend to use.
  • Particpating in an ad auction if necessary.
  • Using relevant content within your SEM strategy. 

The experts at YDA are all about getting the most bang for your buck!

We can help you formulate or improve your existing search marketing strategies and individual campaigns to yield a better cost per result.

We would love to help with improving your results on Google Ads so that more prospective customers can see and engage with your brand, all the while saving on your CPA and improving your bottom line.

We will help you improve your search marketing and organic search results all in one. Don’t forget that you could potentially benefit from Bing ads, as there are many search queries on alternative platforms. We will ensure you have the best paid search marketing strategy out there!

Some things you may have missed include:

  • Looking at local search results for your new strategy.
  • Creating an organic SEO strategy in combination with SEM.
  • Ensuring your search visibility and search intent are high.
  • Using Google Adwords for greater insights into keyword research.
  • Doing appropriate keyword research for your targeted keywords.
  • Checking your ad rank regularly.
  • Setting up negative keywords in your next paid advertising campaign.
  • Setting up a target audience for each search engine you intend to use.
  • Particpating in an ad auction if necessary.
  • Using relevant content within your SEM strategy.