Social media marketing
Authentic connections. Expert engagement. Predictable growth.
Be an engaging voice to your content-hungry audience
Your audience is scrolling. Right now. Just like you. They want entertainment, distraction, value, truth, escape. Connection. We will give your brand the voice you need to stand out and be noticed by your ideal audience. Organically. Authentically.
Why social media marketing is no longer a junior marketing role
Your audience is on their phone.
Your audience demands to be noticed by you.
Your audiences’ attention is up for grabs.
Your competitors know this.
Gone are the days when you could assign an intern to manage your social media complaints and comments. Your target audience is more sophisticated than they were 10 years ago.
You need experts behind your social media content that effectively create brand awareness, drive engagement, and promote your brand and products to a larger online audience.
Whether your social media calendar shares your thought leader pieces that speak to trending topics, shares commentary on social and business issues, shares products and services, or is a tool for internal marketing, you need relevant social media content that resonates with your target audience.
Many of your potential customers use a social media platform to search for brands and products, and to inform their purchasing decisions. They also use social media to give voice to their compliments or complaints.
You could have the best product or service in the world, but it won’t make you any money if nobody knows what your brand is all about. While this is the challenge of most marketers in general, when it comes to offering a voice and a presence on social networks such as Facebook, Twitter, LinkedIn, TikTok, Youtube, and so on, you need a team of social media marketers to optimize engagement, reach, and brand awareness.
Why choose YDA for Social Media Marketing?
We are a cohort of digital marketing experts. We are more obsessed about your success than our own! We are driven to speak your customers’ language, and engage in a meaningful, authentic way. We work closely with you to develop a social media marketing strategy, creatives, and copy that are thoughtfully put together, that serves your marketing objectives, and that produces results. We know how to make the most of your content, your offering, and your brand when it comes to social media.
Right message, right audience
We can help you audit or create a new strategy to ensure your brand reaches the right audience with the right message at the right time.
Right tools, right tech
We access the latest tools and technology when it comes to trends on social media. We can help you look at which social media management tools will be right for your business.
Right platform, right voice
It can be difficult to know where your audience is, so we can help you decide on the best social platforms. For example, young adults are more active on TikTok and Instagram, whereas older audiences prefer Facebook.
Right touchpoint, right sales funnel
Social media is an important part of the consumer funnel. We make sure your social content leads your visitor through to the next stage of the buying journey.
Right segments, right results
We focus on the social media users you want to target to get the results you need.
Right tracking, right reports
We never keep you in the dark. Our analysts, tracking tools, and reports keep you in the decision driving-seat.