Search Engine Optimization (SEO)
Get a steady stream of qualified traffic to your website. Optimize your SEO to reach more customers, generate more leads, and increase revenue.
YDA ensures your website is found by your target audience on their search engine of choice
Want organic traffic and leads sent to your site? Great! Search engine optimization (SEO) is at the heart of this, and the SEO experts at YDA are the team you need to get the results you want. Unlike paid media, once your website content is optimized and your organic ranking has improved, your website will keep on providing a return on investment, for free. You will be more likely to convert prospects into paying customers by choosing the right keywords, providing content that is relevant and meaningful, and a website that is sound and stable.
SEO tactics for scalable growth
There are no shortcuts or one-off silver bullets when it comes to effective SEO.
Any agency that tells you they can do just one thing and you’ll rank on page one is not giving you the full picture. Or, they are talking about paid advertising (SEM). Our SEO giants in the orbit of our agency do what it takes to ensure your website is healthy, easy-to-use, easy-to-find, and highly attractive to people as well as search engines.
- Technical SEO audit
- Project roadmap
- Google Search Console setup
- XML sitemap status
- Google Analytics goals setup
- Keyword research
- Competitor analysis
- Metadata optimization
- Site architecture improvements
- Internal linking audit
- Backlink audit
- Site copy updates
- Duplicate copy checks
- Content strategy development
- Blog organization
- Image optimization
- Schema markup
- Local listings management
- Reporting and analytics
It’s our job to stay up-to-date on Google updates and SEO trends, so you don’t have to.
Maintaining an eye on Google’s algorithm updates, search report errors, and industry trends is a constant struggle in the SEO world. But you don’t have to stress about that anymore. We have the tools and reporting capabilities to continually monitor performance, and these insights and tactics are yours when you partner with the SEO experts at YDA.
Why choose YDA for SEO?
We immerse ourselves in your industry
This is our first step and upon which the rest of our SEO work pivots. We work closely with you to understand your acquisition funnel from start to finish. We investigate your competitors, chat with SDRs, do market analysis, and get laser-focused on what matters most to you.
We zero-in on your success
Before we pull the trigger on SEO work we ensure we are all on the same page of what success looks like.
We stay plugged in
We start, review, test, review, test, and so on, with improvements and corrections taking place iteratively so that the tactics that drive results are amplified. What you get is detailed insights, clean data, and sustainable SEO strategies to reach your market.
What you get with SEO from YDA
SEO strategy and deployment
As part of our SEO strategy, we create a roadmap for execution to ensure all deliverables are delivered with the highest quality, and we continuously refine our strategy to meet your business objectives.
Clearly defined KPIs
Do you want to boost sales by ranking on page one for specific keywords? Do you get loads of organic traffic but no conversions? Do you want an editorial calendar to flesh out your blogging goals? Together with you, we outline your goals for SEO, the best way to reach those goals, and how we measure SEO value.
No beating around the bush
SEO is not top-secret. With YDA, you’ll have access to Google Search Console and Google Analytics, which we use to measure KPIs – and the data is always presented clearly. No more guesswork or cloak and dagger reports.
The three pillars of SEO
- Optimized on-page content
- Technical SEO
The need for SEO expertise
Search Engine Optimization (SEO) is a process that involves improving the quantity and quality of website traffic from search engines. This usually involves unpaid, organic traffic rather than direct or paid traffic and can be seen as a counterpart to SEM.