Acquisition Marketing Strategy to Boost Your Business
Grow your audience. Get new customers. Generate revenue
Through our data-driven approach to marketing, we can not only help you generate marketing qualified leads (MQLs), sales qualified leads (SQLs), and brand awareness, but also demonstrate that your efforts are paying off.
We create paid campaigns and landing pages that convert.
We generate content that is read by your target audience.
We engage with your ideal customer on social media.
We optimize your website for SEO to bring organic traffic.
We optimize your sales funnel so that you know where, why, and when drop-offs occur in your sales funnel.
To do all that, we work closely with you to devise a marketing strategy that turns your goals into our goals, and your KPIs into our KPIs. In this way, our cohort of growth marketing experts follows the same North Star.
Acquisition through search engine optimization (SEO)
- Technical SEO expertise for your website & apps
- On-page SEO with content optimisation, alt tags, title tags and meta descriptions
- Content creation that is keyword-driven and engages your audience’s points of pain
- Internal linking strategies to keep visitors engaged on your site for longer
- App/playstore search/rank optimizations so that your app ranks well
- Youtube SEO to optimize your website and channel
- Off-page SEO and backlinking strategies and tactics to drive high domain authority link juice to your site
See how YDA took Lanterna’s organic traffic through the roof!
Traffic acquisition through paid advertising (SEM)
Ensure your website, brand, app, and offering appear on page one of search engines like Google, Bing, and more through SEM. Paid advertising helps build out your traffic acquisition, and compliments your SEO, social media, and content creation strategies. Showcase your brand to the right audience and gain more traffic, more conversions, more revenue. Whether you need Google Ads, YouTube ads, ad campaigns on Facebook, Instagram, Snapchat, Tiktok, on Google Display Network, or LinkedIn Ads, YDA’s SEM experts give you the competitive edge you need in the online marketing and growth marketing world.
See how Companion Medical saw 1,365% growth in leads, and 45% reduction in CPA
Social media marketing for engaged audiences
See why LinkedIn gave our Bambuser campaign the nod
Content marketing for strategic traffic growth
Plan, produce, distribute, and track inbound marketing content for greater acquisition. Whether your content marketing tactics are aimed at educating, engaging, entertaining, or adding value to your target audience, we have the content creators who can do this for you with ease. Generate ebooks, videos, podcasts, blogs, whitepapers, emails, social media content calendars, and SEO-optimized content so that your content answers questions your target audience needs answers to, drives traffic, and feeds the sales pipeline. Turn strangers into customers with tailored content marketing.