Push Your Brand Online:
Start With Our Free SEO Audit!
Why SEO is Business-Critical: Drive more customers to your stores, grow your digital presence, get seen online and increase conversions with the right search engine optimization strategy.
Supercharge Growth and be Visible Online!
Getting started with SEO can be overwhelming. But we at YDA, are passionate about SEO and helping businesses like yours to improve your online visibility.
In light of this, we’re offering you a free, no-pressure, light-weight SEO report of your website’s current performance. This will give you the chance to see:
Quick wins and small changes that can already start improving your SEO
Content guidance and recommendations
A technical SEO checklist of fixes that can help your site performance
“We are thrilled with the outcomes of YDA’s SEO services. Their content input was right on the money. It was the boost we needed, when we needed it most.”
Robert Nyberg – Founder & COO
Time to refine your website and fine-tune the customer experience?
In today’s digital world, a strong online presence is a critical way to find business success. With millions of searches happening every day (over 3.5 billion a day), best SEO practice plays a crucial role in ensuring your business gets noticed by the right audiences. Here’s how we know that SEO is vital for any business with an online presence:
SEO increases visibility, credibility and trust with customers
SEO helps your website rank higher on Search Engine Result Pages (SERPs) like Google and Bing, making it more visible to potential customers searching for products or services.
High search engine rankings instill trust in your brand, especially because users tend to associate top-ranking websites with industry authority and credibility. There’s an expectation that reputable businesses show up when you search for them but this rarely happens automatically, without SEO.
SEO creates a better user experience for people interacting with your brand online
SEO involves optimizing your website’s structure and content, leading to a more informative, intuitive and enjoyable experience for users. There are few things more frustrating than searching for answers, products or information and getting results that don’t match your intent.
With SEO your brand can do better. You can meet these needs and make your results more relevant to what consumers want. This can lead to higher engagement and lower bounce rates.
SEO drives targeted organic traffic and visitors to your business
By optimizing the content on your site and in your online stores for relevant keywords and phrases, SEO drives targeted organic traffic to your website without you having to pay for it. This increases converting website visitors into valuable customers.
SEO tools provide important data and insights about your website visitors. With this information, you know exactly who you’re talking to and if they match your audience personas. You’re also able to refine your marketing strategies and improve how you speak to your customers and meet their needs.
Long-term benefits with SEO
Unlike paid advertising, the benefits of SEO are long-lasting and don’t have to cost you. Once your website achieves a good ranking, it can maintain its position with relevant updates and regular maintenance, or new sources of traffic.
Compared to traditional marketing channels, SEO offers a high return on investment, as it refines your reach to users actively searching for products or services like those you offer. Check out this case study with Lanterna for just one of many YDA SEO success stories.
Frequently Asked Questions (FAQs) about SEO:
I hear about SEO all the time but what is it?
SEO stands for Search Engine Optimization. It’s the practice of optimizing your website or store and its content to improve visibility and rank on search engine result pages, leading to higher-quality organic traffic. However, it also extends to online marketplace and ecommerce stores as well.
SEO involves various techniques, including keyword research, on-page optimization and inserting those keywords into your content, technical improvements, link building, and content creation.
Broadly put, it combines a technical backend aspect and a more content-driven front-end approach with a few tasks overlapping in-between. These strategies collectively enhance a website’s relevance and authority in the eyes of search engines, and ultimately, customers.
What is search engine optimization (SEO)?
SEO stands for Search Engine Optimization. It’s the practice of optimizing your website or store and its content to improve visibility and rank on search engine result pages, leading to higher-quality organic traffic. However, it also extends to online marketplace and ecommerce stores as well.
SEO involves various techniques, including techninal SEO, keyword research, on-page optimization and inserting those keywords into your content, link building, internal linking and content creation.
Broadly put, it combines a technical backend aspect and a more content-driven front-end approach with a few tasks overlapping in-between. These strategies collectively enhance a website’s relevance and authority in the eyes of search engines, and ultimately, customers.
How long does it take to see tangible results from SEO?
SEO is typically a long-term strategy, and the timeline for results can vary based on factors like:
- how mature your website is
- the competition you’re facing
- the level of optimization and effort you put in
Generally, noticeable improvements can be seen within 3 to 6 months, but significant gains may take 6 to 12 months or more. It’s a slow burn but it pays off in the long run for businesses thinking beyond the “right now” and into the next.
How often should I update my website if I want to improve?
Regular updates are essential to maintain SEO effectiveness. Keep your content fresh, implement technical improvements, and adapt to Google algorithm changes to help ensure your website stays relevant and competitive.
Most businesses update their content and/or add new content monthly, as search engines like Google use this as a marker for relevance. However, it is possible to find a cadence that suits the capacity you have in your business, especially with support from an SEO partner like YDA.
Is SEO a one-time investment?
No, like anything that can yield big results, SEO requires ongoing effort and investment. Search engines continuously evolve, and competitors may also enhance their strategies as the benefits of SEO are well-known.
To maintain and improve rankings, regular monitoring and updates are important. But the good news is often small tweaks to existing content or driving more traffic with supporting strategies can make a big difference!
How do I measure/prove the success of our SEO efforts?
Success in SEO can be measured with various key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, and revenue growth. Essentially, you can measure the returns on your investment, how well your site is performing and whether or not your content is reaching the people you want it to.
In the same way you might monitor your paid performance or other parts of your marketing and advertising, SEO is highly measurable. At YDA, we provide detailed reports and SEO analytics that showcase the impact of our SEO strategies on your online performance.
Why is search engine optimization (SEO) important?
Search engine optimization (SEO) is the process of improving the quality and quantity of organic traffic to your website or a relevant langing page you want to target by increasing its visibility on search engines.
SEO is important for your businesses and its online appearance as it helps to reach more potential customers, increase your brand awareness, and generate more revenue. SEO also benefits your visitors by providing them with relevant, useful, and trustworthy information that matches what they were looking for.
Unlock opportunities for your business’s growth and success you can measure through the power of SEO.
