Why SEO is Business-Critical
Drive more customers to your stores, grow your digital presence, get seen online and increase conversions with the right search engine optimization strategy.
Drive more customers to your stores, grow your digital presence, get seen online and increase conversions with the right search engine optimization strategy.
Supercharge Growth and Get Seen Online!
Getting started can be overwhelming but at YDA, we’re passionate about SEO and helping businesses like yours see the benefits.
In light of this, we’re offering you a no-pressure, light-weight report of your website’s current performance. This will give you the chance to see:
Quick wins and small changes that can already start improving your SEO
Content guidance and recommendations
A technical checklist of fixes that can help your site performance
“We are thrilled with the outcomes of YDA’s SEO services. Their content input was right on the money. It was the boost we needed, when we needed it most.”
Robert Nyberg – Founder & COO
Time to refine your website and fine-tune the customer experience?
In today’s digital world, a strong online presence is a critical way to find business success. With millions of searches happening every day (over 3.5 billion a day), best SEO practice plays a crucial role in ensuring your business gets noticed by the right audiences. Here’s how we know that SEO is vital for any business with an online presence:
Increases visibility, credibility and trust with customers
SEO helps your website rank higher on Search Engine Result Pages (SERPs) like Google, making it more visible to potential customers searching for products or services like yours.
High search engine rankings instill trust in your brand, especially because users tend to associate top-ranking websites with industry authority and credibility. There’s an expectation that reputable businesses show up when you search for them but this doesn’t always happen automatically, without SEO.
Creates a better user experience for people interacting with your brand online
SEO involves optimizing your website’s structure and content, leading to a more informative, intuitive and enjoyable experience for users. There are few things more frustrating than searching for answers, products or information and getting results that don’t match your intent.
With SEO you can better meet these needs and make your results more relevant to what consumers need. This can lead to higher engagement and lower bounce rates (people leaving your site) giving you more bang for your buck and the hard work your teams have put into digital brand presence.
Drives targeted traffic and visitors to your business, organically
By optimizing the content on your site and in your online stores for relevant keywords and phrases, SEO drives targeted traffic to your website without you having to pay for it (organic). This increases the likelihood of converting website visitors into valuable customers.
Plus, SEO tools provide important data and insights about your website visitors. With this information, you know exactly who you’re talking to and if they match your audience personas. You’re also able to refine your marketing strategies and improve how you speak to your customers and meet their needs.
Long-term benefits
Unlike paid advertising, the benefits of SEO are long-lasting and don’t have to cost you. Once your website achieves a good ranking, it can maintain its position with relevant updates and regular maintenance, or new sources of traffic.
Compared to traditional marketing channels, SEO offers a high return on investment, as it refines your reach to users actively searching for products or services like those you offer. Check out this case study with Lanterna for just one of many YDA SEO success stories.
Frequently Asked Questions (FAQs) about SEO:
I hear about SEO all the time but what is it?
SEO stands for Search Engine Optimization. It’s the practice of optimizing your website or store and its content to improve visibility and rank on search engine result pages, leading to higher-quality organic traffic. However, it also extends to online marketplace and ecommerce stores as well.
SEO involves various techniques, including keyword research, on-page optimization and inserting those keywords into your content, technical improvements, link building, and content creation.
Broadly put, it combines a technical backend aspect and a more content-driven front-end approach with a few tasks overlapping in-between. These strategies collectively enhance a website’s relevance and authority in the eyes of search engines, and ultimately, customers.
I hear about SEO all the time but what is it?
SEO stands for Search Engine Optimization. It’s the practice of optimizing your website or store and its content to improve visibility and rank on search engine result pages, leading to higher-quality organic traffic. However, it also extends to online marketplace and ecommerce stores as well.
SEO involves various techniques, including keyword research, on-page optimization and inserting those keywords into your content, technical improvements, link building, and content creation.
Broadly put, it combines a technical backend aspect and a more content-driven front-end approach with a few tasks overlapping in-between. These strategies collectively enhance a website’s relevance and authority in the eyes of search engines, and ultimately, customers.
How long does it take to see tangible results from SEO?
SEO is typically a long-term strategy, and the timeline for results can vary based on factors like how mature your website is, the competition you’re facing, and the level of optimization and effort you put in.
Generally, noticeable improvements can be seen within 3 to 6 months, but significant gains may take 6 to 12 months or more. It’s a slow burn but it pays off in the long run for businesses thinking beyond the “right now” and into the next.
How often should I update my website if I want to improve?
Regular updates are essential to maintain SEO effectiveness. Keep your content fresh, implement technical improvements, and adapt to algorithm changes to help ensure your website stays relevant and competitive.
Most businesses update their content and/or add new content monthly, as search engines like Google use this as a marker for relevance. However, it is possible to find a cadence that suits the capacity you have in your business, especially with support from an SEO partner.
Is SEO a one-time investment?
No, like anything that can yield big results, SEO requires ongoing effort and investment. Search engines continuously evolve, and competitors may also enhance their strategies as the benefits of SEO are well-known.
To maintain and improve rankings, regular monitoring and updates are important. But the good news is often small tweaks to existing content or driving more traffic with supporting strategies can make a big difference! Just ask top-ranking businesses that are bolstering their revenue pipeline and driving more sales with manageable consistency.
How do I measure/prove the success of our SEO efforts?
Success in SEO can be measured with various key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, and revenue growth. Essentially, you can measure the returns on your investment, how well your site is performing and whether or not your content is reaching the people you want it to.
In the same way you might monitor your paid performance or other parts of your marketing and advertising, SEO is highly measurable. At YDA, we provide detailed reports that showcase the impact of our SEO strategies on your online performance.
Unlock opportunities for your business’s growth and success you can measure through the power of SEO.
