Google Tag Management

Need a central place to manage your Google tags and tracking? Let YDA quickly set up and facilitate real-time analytics with GTM.

Google Tag Management

Need a central place to manage your Google tags and tracking? Let YDA quickly set up and facilitate real-time analytics with GTM.

What is Google Tag Management?

Google Tag Management is part of a tag management system that lets you manage tags on your digital platforms – be it Google ads, Google analytics, conversion tracking codes, heatmap tracking, Facebook pixels, GDPR data privacy scripts, or custom scrips – towards effective measurement, analytics, and marketing tactics optimization.

Having a central place to manage these website tags and tracking pixels across websites and mobile app is beneficial for faster tag deployment, reporting, and management. It also makes it easier for digital marketing teams to make data-driven decisions that ensure better digital performance.

What problems can Google Tag Management solve?

As previously mentioned, GTM helps massively with analytics to constantly measure your performance and see how to improve your digital strategy.

Google tag manager, in and of itself, is not an analytics or reporting tool. Rather, it is a central repository for third-party code. However, you can customize the data that is sent to Google Analytics from Google Tag Manager, for optimal reporting and insights. 

GTM can even help web pages load faster. It also works on non-Google products, and allows you to keep all third-party code in one central place. Additionally, GTM allows you to quickly and safely see which code is working and what’s not before making it live. It also easily identifies all of the tags that are active on the page.

Having a Google Tag manager can make marketing tags and version control a lot easier for any business.

Why choose YDA for Google Tag Managment?

YDA Google Tag Management experts can update tags for your desktop and mobile websites or apps to help you with this process.

We are standing by to help you use Google Tags to improve your digital strategy and digital performance through bespoke, relevant data and tag management, today! We have a dedicated Google tag manager who uses the best code snippets and technical resources to improve your performance.