Case Study: Amazing SEO Content for a Swedish SEO Agency

The partnership between New Customer and YDA

New Customer is a SEO agency that is focused on the improvement of their clients’ SERP and traffic results from SEO. .

Why on earth would one agency approach another agency for help?

“We love what we do,” says Robert Nyberg at New Customer, “and our customers love the results we bring them. But demand for good SEO content creation and optimization is so vast, we just were not able to keep up with our content writing quotas.”

New Customers | Digital Marketing Case Study | YDA

The meeting place of Google bots and people

As SEO and copywriter experts in their own right, New Customer understands that writing for one is not always writing for the other. You cannot only write for Google bots and load content with keywords, and all the while alienate the human reader who needs to consume the content.

Likewise, you cannot write lovely, flowy text, and hope your content is going to rank on page one on Google because of how good it is. Everyone is hoping this will happen for them, so what makes your content different?

No, content – no matter how good it is – will only rank well in Google if you know how to optimize it accurately to honor user intent on organic search.

“The challenge New Customer faces is not uncommon, and it is very real,” says Alex from YDA. “SEO and copywriting are exacting sciences. You need copywriters who are a unique hybrid between nerdy wordsmiths and SEO-geeks. In addition, the content needed to be in English and Swedish. This is a rare mix of skills, indeed.”

Thankfully, YDA has a cohort of just such bilingual SEO experts who just love to get their teeth stuck into this kind of challenge. Alex is Swedish and operates out of Cape Town. His team of merry marketing enthusiasts dot the rest of the planet. Together, they make up a pretty comprehensive assembly of creative, technical, and passionate digital marketers.

For this reason, New Customer knew they could trust YDA to deliver what they needed, and approached YDA to partner with them.

SEO results that skyrocketed

The task was clear. YDA needed to supercharge New Customer’s SEO content strategy and key deliverables, and needed to do it fast. The SEO and content creation experts at YDA got stuck right in.

First, YDA reviewed the content creation process at New Customer and saw what was good and what could be better. Then the writers reviewed New Customer’s clients’ keywords and target audience personas that contextualized the content pieces. And then, they started writing!

The results were astounding.

YDA is pleased to show that – once again – good marketing and great content writing can and should stand up to careful analytics and results measurements.

Here are the results that YDA showed New Customer.

  • 600 SEO-optimized content pieces for New Customer were delivered
  • The content output for New Customers’ clients improved by more than 100%
  • Their content creation process was supported and optimized
  • SERP results for New Customer clients saw improvements across many key industries
  • Tracking and measuring of KPIs improved

“We delivered fast, high-quality and cost-effective SEO writers in Swedish and English,” says Alex at YDA, “which I believe really helped improve output for New Customer.”

“We are thrilled with the outcomes,” says Robert at New Customer. “Their content input was right on the money. It was the boost we needed, when we needed it most. And it was a pleasure working with Alex and his merry crew at YDA.”

Need your website to be found on Google?

Ask the SEO and copywriting experts at YDA for a leg up.

Frequently Asked Questions (FAQs) about SEO Content Creation:

I hear about SEO all the time but what is it?

SEO stands for Search Engine Optimization. It’s the practice of optimizing your website or store and its content to improve visibility and rank on search engine result pages, leading to higher-quality organic traffic. However, it also extends to online marketplace and ecommerce stores as well.

SEO involves various techniques, including keyword research, on-page optimization and inserting those keywords into your content, technical improvements, link building, and content creation.

Broadly put, it combines a technical backend aspect and a more content-driven front-end approach with a few tasks overlapping in-between. These strategies collectively enhance a website’s relevance and authority in the eyes of search engines, and ultimately, customers.

What is SEO content?

SEO content is online content that helps your web pages rank higher in the search engines like Google. It includes SEO-friendly blog posts, guides, infographics, product pages, and trending content. Writing SEO content that’s relevant to a search query will affect how high it ranks for that keyword. Optimization in SEO content is important for any business that depends on organic search traffic for customers.

How to optimize content for SEO?

The following steps are a good start to opimize your content for SEO:

  • Identify relevant keywords: Start by identifying keywords that are relevant to your content, products or services and have traffic potential.
  • Align content with search intent: Ensure that your content aligns with the search intent of your target audience.
  • Add missing subtopics and relevant keywords: Identify any subtopics or/and relevant keywordsthat are missing from your content and add them.
  • Optimize on-page elements: Optimize your content’s on-page elements such as title tags, meta descriptions, and header tags.
Why is content important for SEO?

Content is important for SEO because it helps search engines understand what your page is about. So when someone makes a relevant search, a search engine like Google can show your content. Good SEO-optimzed content also helps answer search intent, integrate relevant keywords, and link to related internal content. Consistently creating optimized content is essential to get organic search visibility, rankings, and traffic.

Search Engine Optimization (SEO) | YDA

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