Channel Strategy, Planning, and Resource Allocation

Do you know which marketing channels your target market is using? We help you hone in on the most effective channels in your digital marketing plan.

Channel Strategy, Planning, and Resource Allocation

Do you know which marketing channels your target market is using? We help you hone in on the most effective channels in your digital marketing plan.

First, what are channel strategy, planning, and resource allocation?

It’s no secret that your business needs a comprehensive go-to-market strategy. It is essential to stay active on the correct social media and online channels and dedicate enough resources to increase your chances in the landscape of online marketing. Deploying a ‘spray and pray’ approach to digital marketing is not only seldom effective, it is also expensive and resource-intense. To ensure you get the most value out of your digital marketing efforts, savvy marketers make use of a strategy to target the digital channels where their target audience can be found. They also plan how resources will be best allocated, so as to stay within budget and get maximum results.

What problems can channel strategy, planning, and resource allocation solve?

The best way to ensure your business stays competitive within the online market is through a thorough online channel strategy, competitive analysis, comprehensive marketing strategy, and resource allocation framework. 

This solves the ‘busy for the sake of being busy’ conundrum, ensures your digital marketing team does not burn out, that your budget is used effectively and produces better results, and that you are free to spend your time on more strategic, profitable tasks.

Choosing a good marketing channel strategy  can set you up for success, whether you’re after brand awareness or expansion into a brick and mortar store. More time is freed up for you to work on your distribution strategy, marketing channel allocations and providing a winning experience for potential customers. 

Why choose YDA for Channel Strategy, Planning, and Resource Allocation?

We have assembled expert digital marketing strategists who not only understand how best to reach your target audience, they can free up your time, resources, and budget to focus on where it counts most.

We will help you plan and execute a channel strategy that delivers results. We work together with you to allocate your resources in the best ways to achieve your objectives.

When looking for channel partners, YDA experts will ensure you have a channel marketing strategy that works for you.

Some things you may have missed include:

  • Focusing on marketing channels where your target audience is most active.
  • If you are an eCommerce website, whether your target customers are currently using retail outlets or brick and mortar stores instead of online shopping.
  • Setting up a distribution network for your brand.
  • Working on channel management on a daily basis. 
  • Using customer journey maps and other tools to discover how your customer experience could be improved.
  • Adopting a multi channel strategy to give your business every chance of success.
  • Focusing on different distribution channels for different needs, such as using a journal or article for content distribution purposes.
  • Using word of mouth marketing for business to business companies.
  • Protecting your consumer data on different channels.
  • Understanding different types of channel for marketing and how they can be used effectively.