Advanced and Core Analytics

No overarching clarity on how your omnichannel and multichannel strategies are performing? YDA data scientists provide advanced analytics that give you the valuable insights and clarity you need to increase conversions and improve your business intelligence.

Advanced and Core Analytics

No overarching clarity on how your omnichannel and multichannel strategies are performing? YDA data scientists provide advanced analytics that give you the valuable insights and clarity you need to increase conversions and improve your business intelligence.

What is Advanced Analytics or Core Analytics?

Digital analytics for marketing refers to the tools used to analyze and report your company’s marketing data. This data is gathered from every digital channel on which your brand is active. 

These channels often involve social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. They will usually include reporting for display and search ads such as on Google and Bing, as well as statistics on emails and other media.

Advanced analytics and core analytics is the process of analyzing and assessing this multi-channel, unstructured data. It is considered a form of business intelligence, and offers much needed insights.

Some of the insights to be analyzed  include  landing page speed, visitor demographics, engagement hot spots, and more. Advanced analytics and core analytics can help you to further understand what is required to create an optimized conversion rate.

How can Advanced or Core Analytics solve data analysis problems?

To understand why visitors to your website are (or are not) converting, you need to understand its current state. Advanced analytics through our data scientists allows you to lift the hood on the workings of your website to better understand what is performing well, and what needs fine tuning.

When it comes to conversion optimization, your website has a number of conversion opportunities. When looking at a conversion on your site, you can increase the rate of the conversions by first allocating specific conversion goals, and then measuring performance against these goals. As the saying goes, ‘if you can measure it, you can improve it!’.

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The talented analysts at YDA are all about finding patterns, trends, numbers, and solutions. They are the bridge between business objectives and cold, hard data. In other words, we gather the data, then get to work to understand and analyze it, and then are able to present the findings in a way that non-analyst decision-makers can take further action on.  

Their one problem they are constantly trying to solve is how to improve conversions, and they are highly adept at using data to guide marketing teams’ efforts. 

Rest assured that you’re in good hands with Your Digital Assembly. Our years of digital marketing experience from our assembly of international experts means that we have the deep-dive knowledge you need, whether it is for advanced reporting, or basic reporting.

No matter the level of your analytical needs, we are here to help.

Some things you may have missed include:

  • Using machine learning to learn more about your data.
  • Understanding different business users and their data needs.
  •  Taking advanced or core analytics as the basis for a development hub for your business. Feel free to find new ideas and areas of improvement.