While boomers and Gen Z are clashing on social media and Gen Y are doing their best to rid themselves of their ‘snowflake’ label, Gen X are quietly in the background, getting on with things. As the one generation that straddles the old and the new in terms of...
Conversion Rate Optimization, or CRO, involves turning your website into a finely tuned sales machine with careful optimization tactics. It’s the science of making sure that people don’t just window-shop; they actually make a purchase, sign up, or take...
Being successful in business is about getting ahead of the curve. Cracking your knuckles, doing the research, and getting down to work making educated guesses about the future. This is an entrepreneur or marketer’s biggest advantage – being a step ahead....
Your target audience sees so much content in a day, from ads and advertorials to social media posts, paid ads, and results on search engines. It’s fair to say, they’re bombarded with messaging, images, and sounds. This can cause overstimulation and dilute...
In the world of social media marketing, social media platforms get a lot of buzz. Why? Because they connect us to our consumers in a more intimate and meaningful way than pre-Facebook generations had ever known. Social media platforms have driven everything from...
