As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving this is to reach potentials in your neighborhood, especially if you have a brick and mortar...
Did you know that livestream shopping is all the rage among retailers, brands, and digital platforms worldwide? By combining social media, live entertainment, and instant purchasing you can shake up your live commerce strategy and get greater audience participation on...
If you'd asked us 15 years ago, we would have agreed that programmatic advertising would help businesses stand out in the online space. Even then we knew, it could help you get smarter with your targeting and reduce admin spend during the selling process. But it was...
Ever wondered why the phrase a "single source of truth" gets so much airtime? From conference calls to meeting halls, it seems to be all executives and upper management can talk about. The fact is, creating a centralised hub can help you gain visibility into the inner...
Spice up your Meta Ads Campaign Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer behaviour, advertisers on social networking can reach large audiences with relatively small advertising...
NFTs (non-fungible tokens) are becoming an increasingly popular way for individuals and brands to profit from their digital creations. And it’s easy to see why. You create a unique digital asset, like a piece of art, and then you tokenize it to prove your ownership of...
Gen Z, the market that everybody's talking about. Why? Because their spending power is on the up - at a staggering $360 billion in disposable income according a Boomberg report. So the answer is simple right? Tap into their wants and needs and start funnelling them...
It's no secret to marketers that the TikTok app has exploded over the last few years. It's become to the go-to for Gen-Zs who love dancing, music, learning new skills and tapping into like-minded communities and global trends. Data shows that Millennials are not...
The Metaverse presents a unique opportunity to forward-thinking businesses that aren’t afraid to take risks. And, it’s wide open for brands to explore and experiment with. This new avenue for growth can help you level up your marketing to align with the next web and...
