Your target audience sees so much content in a day, from ads and advertorials to social media posts, paid ads, and results on search engines. It's fair to say, they're bombarded with messaging, images, and sounds. This can cause overstimulation and dilute the impact...
In the world of social media marketing, social media platforms get a lot of buzz. Why? Because they connect us to our consumers in a more intimate and meaningful way than pre-Facebook generations had ever known. Social media platforms have driven everything from...
As a digital marketer, you're likely familiar with the undeniable power of the Google search console and search engine marketing aka SEO. If you're not quite there yet, you can check out YDA Search Engine Optimization to get to grips with the benefits and...
As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving this is to reach potentials in your neighborhood, especially if you have a brick and mortar...
Spice up your Meta Ads Campaign Facebook has become one of the key selling channels for small businesses. And even with the advent of Meta and shifts in consumer behaviour, advertisers on social networking can reach large audiences with relatively small...
Gen Z, the market that everybody's talking about. Why? Because their spending power is on the up - at a staggering $360 billion in disposable income according a Boomberg report. So the answer is simple right? Tap into their wants and needs and start funnelling them...
TikTok is one of the stickiest social media platforms out there with over 1 billion monthly active app users. It’s time to get your TikTok game on!
