Your target audience sees so much content in a day, from ads and advertorials to social media posts, paid ads, and results on search engines. It's fair to say, they're bombarded with messaging, images, and sounds. This can cause overstimulation and dilute the impact...
Digital Marketing Pro: Mastering Search Engine Optimization aka SEO!
As a digital marketer, you're likely familiar with the undeniable power of the Google search console and search engine marketing aka SEO. If you're not quite there yet, you can check out YDA Search Engine Optimization to get to grips with the benefits and...
NFTs & Copyright: What Exactly Do You Own?
More and more creators are turning to NFTs to help verify authenticity and minimize fraud. Non-fungible tokens have even become the currency of choice in the Metaverse. But what happens once an NFT is sold? Who actually owns the copyright – the original creator or the new owner? And how do copyright laws and IP rights apply?
A Cheat Sheet to Brand Building in the Metaverse
The Metaverse presents a unique opportunity to forward-thinking businesses that aren’t afraid to take risks. And, it’s wide open for brands to explore and experiment with. This new avenue for growth can help you level up your marketing to align with the next web and try things you might never have thought possible.