Ramping up organic traffic for Lanterna | SEO and Organic Traffic

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The partnership between Lanterna and YDA Lanterna signed on for full SEO services in  2020. During this time, the team as a collective assisted and worked alongside Lanterna to increase their market share in the industry. This was successfully done, despite the market being significantly down compared to last year. One of our key goals […]

A true growth companion for Companion Medical

Companion Medical is an innovator in the healthcare sphere. And when we say innovator, we mean it in the truest sense of the word. They have literally changed the shape of the medtech industry, as well as the lives of countless diabetes 1 and 2 sufferers.  Companion Medical – acquired by Medtronic in 2020 – […]

How Live Shopping Got Even Hotter with Bambuser – A Case Study

How Live Shopping Got Even Hotter with Bambuser – A Case Study Live shopping events are changing the customer experience. There is a huge opportunity for ecommerce merchants to generate sales through live videos shared via social media platforms and live shopping networks. Read on to learn about the industry-wide wins by Bambuser, a market […]

5 Key Steps for B2B Lead Nurturing

b2b lead nurture

According to MarketingSherpa, only 27% of B2B leads are qualified leads when first generated.

That’s a pretty low number!

This is where lead nurturing comes into play, and conversion rates can be expected to plummet if not done correctly.

Don’t worry – we’ve got the answer to setting up the best digital marketing lead nurturing campaign to get you quality leads right off the bad.

Tips for Beginners: How to use Facebook Ads

Tips for Beginners: How to use Facebook Ads As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be sure you’re making the most of your […]

5 amazing ways to use the Facebook ad library for success

Facebook-ads

5 amazing ways to use the Facebook ad library for success Are you making the best possible use of the Facebook Ad Library to maximize your campaign performance? Here are some tips to help your own ads stand out even more. The Facebook Ad Library is still making waves in the digital marketing ecosystem. It’s […]

How Customers Make Decisions

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How Customers Make Decisions A lot of people consider the customer’s response to their call to action to be the pinnacle in growth marketing. In reality, however, each experience in a customer’s decision-making process influences their behaviour. This can great impact the growth marketing process, and the entire customer journey along with it. To maximize […]

9 Top Tips To Make Your B2B Google Ads Campaigns Shine

9 Top Tips To Make Your B2B Google Ads Campaigns Shine Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find […]

How to Get Google Ads to Work for B2B Campaigns

Google Ads

When it comes to sourcing products and services, B2B customers – like the rest of the world – find them online. Let’s dive into the ever-growing value of Google ads. That’s according to recent findings by Clutch, which stated that 87% of B2B enterprises found new B2B content from search engines. It follows then, that […]

The 5 Fundamental Steps to Nurturing B2B Leads for Higher Conversion Rates

B2B leads

The 5 Fundamental Steps to Nurturing B2B Leads for Higher Conversion Rates According to MarketingSherpa, only 27% of B2B leads are sales-ready when first generated. That’s a pretty low number. This is where lead nurturing comes into play, and if not done properly, conversion rates can be expected to plummet. The challenges marketers face While […]