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Growth Marketing: Expand Your Business Using the Right Channels!

Growth Marketing: Expand Your Business Using the Right Channels!

by Kelly Bunn | Aug 16, 2023 | growth marketing

“Growth marketing” is a term that gets thrown around a lot in digital marketing. But while it’s used as a catch-all statement for marketing and even advertising strategies, the true definition is quite specific. Essentially, it’s the process of...
Set your B2B Lead Scoring System in Place!

Set your B2B Lead Scoring System in Place!

by Kelly Bunn | Aug 8, 2023 | b2b digital marketing

It’s no secret that marketing and sales teams can benefit from enhancing their lead-scoring models. And these benefits go far beyond RevOps, right into direct company revenue when done right. Change the way you operate, get deeper insights and more qualified...
GA4 vs Universal Analytics – Here is What You Need to Know!

GA4 vs Universal Analytics – Here is What You Need to Know!

by Kelly Bunn | Jun 12, 2023 | data analytics

Everyone from paid strategists to marketers, SEOs, and business developers rely on the ability to analyze data and measure website traffic for a bigger impact. Tracking performance and identifying areas for improvement over the conversion life-cycle, help pros gain...

Live Commerce Shopping – The Marketer’s Quick Guide

by Kelly Bunn | Jun 12, 2023 | ecommerce marketing

Consumers are hungrier than ever for engaging online shopping experiences that meet almost instant demand. They want targeted products they love and a way to get instant feedback on social media platforms. The live commerce/live shopping/live streaming trend has swept...
9 Local Digital Marketing Strategies That Work!

9 Local Digital Marketing Strategies That Work!

by Kelly Bunn | Jun 1, 2023 | target marketing

As local business owners, we can use a range of tactics to attract customers to build relationships and ultimately, increase our revenue. An important step in achieving this is to reach potentials in your neighborhood, especially if you have a brick and mortar...
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